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Analyst Category Experience

2 months ago

Bangalore City, India Lowe's India Full time
About Lowe’s India: At Lowe's India, we are the enablers who help create an engaging customer experience for our $97 billion home improvement business at Lowe's. Our 4000+ associates work across technology, analytics, business operations, finance & accounting, product management, and shared services. We leverage new technologies and find innovative methods to ensure that Lowe's has a competitive edge in the market.To know more about Lowe's India, visit Lowes.Co.InJob Summary:Join our dynamic Digital Category Optimization team, where you will leverage data analytics and industry research to enhance customer experiences on Lowes.Com, a key driver of our digital revenue. At Lowe's, we value innovation, data-driven decision-making, and teamwork. You'll be part of a collaborative environment where your contributions directly impact our digital growth. If you're passionate about e-commerce, customer insights, and driving online revenue growth, we invite you to apply and join our team. Together, we'll build a better digital shopping experience for our customers.Core Responsibilities:Performance Tracking: Monitor AOP attainment daily, identify gaps, and proactively address potential misses.Analytics & Reporting: Track and report gaps in pacing, AOV, and conversion;

conduct thorough root cause analysis (RCA) on weekly performance.Stakeholder Communication: Ensure transparent and clear communication with all stakeholders regarding timelines and outputs.Data-Driven Insights & Action Plans: Understand the e-commerce business at a category level, analyze customer data (onsite behavior, product preferences, qualitative feedback etc.), and translate insights into actionable business recommendations. Create and implement action plans to address identified opportunities.Market Study & Competitive Intelligence: Conduct market studies to understand best industry practices, enhancing digital customer experiences.Hands-On Data Analysis: Aggregate data from various sources, derive insights and recommendations to support short-term and long-term category strategies.Proficiency in Analytic tools: Use tools like Adobe Analytics and Medallia to derive business insights;

support ad-hoc data analysis requests.Cross-Functional Collaboration: Work effectively within a large global team and partner across functions to support enterprise-level initiativesProject Ownership: Take full ownership of projects, from initial analysis to final implementation, ensuring that all deliverables meet the highest standards of quality and accuracy.Skill Set Required Proficiency in one or more: Google Analytics, Adobe Analytics, SQL, Power BIHighly proficient in MS Office suite (Excel, Access, Word, PowerPoint, Outlook)Background in analytics and statistics. Strong ability to analyze data, draw insights, and translate them into business recommendationsUnderstanding of online merchandising, marketing, and selling principlesStrong interpersonal and communication skills, with the ability to work effectively with diverse teams across different functions.Excellent written and verbal communication skills, capable of conveying complex data insights to non-technical stakeholders.Ability to perform in a fast-paced, changing environmentAbility to identify opportunities for AB testing, design test parameters, and request implementation to optimize website performance.Proficiency in conducting cohort analysis to understand customer behavior patterns over time.Develop and implement strategies to re-engage customers, enhance customer retention, increase Average Order Value (AOV), share of customer spending at Lowe's.Years of Experience2-4 Years only