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Company DescriptionZapulse is a data-driven business solutions company dedicated to building trusted partnerships that drive meaningful progress. We combine market intelligence with a collaborative approach to help businesses move forward strategically and purposefully. Whether you're launching a new idea or navigating growth, we are committed to walking beside you to create impactful outcomes. At Zapulse, growth is about creating something remarkable together.Role DescriptionThis is a full-time on-site role located in Coimbatore for a Digital Marketing Manager. The Digital Marketing Manager will be responsible for developing and implementing digital marketing strategies, overseeing online marketing campaigns, managing social media accounts, analyzing campaign performance, and collaborating with cross-functional teams to achieve marketing goals. The role also includes staying up-to-date with digital marketing trends and best practices to ensure the company remains a leader in the industry.QualificationsBachelor's degree in Marketing, Business, Communications, or related fieldMinimum 5 years of relevant experience in brand positioning and digital marketingDefine and refine the brand's positioning and communication strategyPlan, execute, and optimize multi-channel digital campaigns (SEO, SEM, social, email, etc.)Oversee content creation aligned with the brand voice and customer journeyManage marketing budgets and performance metrics (ROI, CAC, ROAS)Collaborate with design, product, and sales teams for cohesive brandingAnalyze market trends and competitor activity to inform strategyLead agency/vendor relationships for branding and digital assetsTrack and report campaign performance using tools like Google Analytics, Meta Ads, etc.
