Social Media Marketing Executive

3 weeks ago

Nagpur, India ProMax Events Full time

Job Description: Social Media Executive

Location:
Nagpur

Department:
Marketing

About ProMax

ProMax Events
specialises in creating an
integrated event ecosystem
that enhances the efficiency and effectiveness of event planning and execution. Leveraging advanced technology platforms, our suite of interconnected tools and software solutions provides a unified experience for organisers and participants. We ensure personalised experiences, targeted communications, and improved event outcomes for dynamic, impactful, and memorable occasions by utilising data-driven insights.

Role Overview

The Social Media Executive
will be responsible for strategizing, managing, and executing social media campaigns for both:

  1. Client Events (Corporate & Healthcare)
    – ensuring each event gets its own customized social media calendar, visibility, and engagement.
  2. In-House Branding

The role requires a mix of
client-facing liaison, campaign execution, content strategy, and performance tracking
. The executive will work with the
in-house design team
, manage both
organic and paid campaigns
, and occasionally attend events to capture
live content
.

Key Responsibilities

Client Event Promotions

  • Create and execute
    event-specific social media calendars
    for each client (corporate & healthcare events).
  • Liaise directly with clients (primarily doctors and healthcare professionals) to align event promotion with their objectives.
  • Manage organic campaigns as well as
    paid promotions and ad boosting
    for event visibility, registrations, and audience engagement.
  • Capture and publish
    live event content
    (photos, reels, stories, behind-the-scenes) when required.

Brand Promotion

  • Manage social media presence with a focus on brand awareness, thought leadership, and showcasing our premium positioning.
  • Create content calendars for in-house branding campaigns to ensure consistent visibility.

Community Engagement

  • Engage and grow online communities across Instagram, Facebook, LinkedIn, and X.
  • Strengthen client and audience relationships through responsive and meaningful digital interactions.

Analytics & Reporting

  • Monitor performance metrics including
    follower growth, engagement, lead conversions, event inquiries, and content consistency
    .
  • Prepare
    weekly reports with insights and recommendations
    for ongoing improvement.
  • Leverage scheduling and analytics tools (Meta Business Suite, Hootsuite, Buffer, etc.) for efficiency.

Requirements

  • Bachelor's degree in Marketing, Communications, Media, or a related field.
  • Prior experience managing social media accounts for brands/events (1–3 years preferred, including internships).
  • Strong skills in
    copywriting, storytelling, and visual communication coordination
    .
  • Understanding of
    paid advertising and social media campaign management
    .
  • Knowledge of scheduling/analytics tools is a plus.
  • Ability to collaborate with internal design teams and interact with clients confidently.
  • Flexibility to attend events for live coverage.

What We Offer

  • Opportunity to grow with the
    leading corporate and healthcare event management company
    .
  • Exposure to high-profile healthcare and corporate events.
  • A dynamic and youthful work environment balancing professionalism with creativity.

KPIs for Success

  • Consistent growth in followers and engagement across client and ProMax accounts.
  • Effective execution of
    event-specific campaigns
    with measurable results.
  • Steady increase in leads and inquiries generated through social media.
  • Quality, consistency, and timeliness of content delivery.
  • Weekly reports with actionable insights and strategies.

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