Asst Category Manager
2 weeks ago
Responsibilities:
- CategoryManagement Taking ownership of the product categories includingassortment planning pricing strategy and inventory management todrive sales and profitability.
- MarketingStrategy Development Formulating and executing strategies topromote dairy products effectively leveraging various channels toreach target audiences.
- Market Expansion andProduct Activation Identifying and activating new markets segmentsand product opportunities to expand the brandspresence.
- Initiative Planning and CampaignExecution Planning and executing marketing initiatives andcampaigns to enhance brand visibility stimulate demand and drivecustomer engagement and loyalty.
- MarketAnalysis and Competitive Intelligence Conducting thorough marketanalysis and competitor research to identify opportunities andareas for differentiation informing strategic decisionmaking andmarket positioning.
- Distribution ChannelOptimization Developing and implementing strategies to optimize thedistribution channel including partnering with key retailers anddistributors.
- Packaging Innovation and BrandSupport Collaborating with crossfunctional teams to innovatepackaging designs and providing market support to enhance brandvisibility and appeal.
- Customer Insights andRetention Gathering and analyzing customer feedback and insights tounderstand preferences and enhance customer satisfaction andretention.
- Product Portfolio ManagementIdentifying and addressing product gaps within the dairy categoryworking closely with the key stakeholders to introduce newofferings or enhancements that meet marketrequirements.
Qualifications:
- Relevantexperience in Product/category/brand management of 3 to 6 years ateCommerce or digitally driven brands
- Ability tothink strategically and analytically leveraging data and insightsto develop actionable plans and drive businessgrowth.
- Demonstrated initiative andaccountability in driving projects forward with minimalsupervision.
- Proficiency in formulatinghypotheses conducting experiments and iterating strategies based onfeedback and results.
- Strong interpersonal andcommunication skills ability to collaborateeffectively.
- Ability to adapt quickly tochanging market dynamics and challenges maintainingfocus
productportfolio management,distribution channel optimization,marketexpansion,market analysis,customer insights,campaigns,initiativeplanning,category insights,packaging innovation,leadgeneration,customeracquisition,branding,strategy,packaging,marketing strategydevelopment,customer,product management,category management,tradepromotions
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