Category Marketing Manager

1 month ago

Noida, India PW (PhysicsWallah) Full time

Job Role: Category Marketing Manager


What is this role?

This role requires a dynamic individual with a strategic mindset, excellent project management skills, and a proven track record in creating impactful marketing campaigns across diverse channels.


What You’ll Do?


1- Marketing Channel Management and ROI Optimization:

  • Manage marketing channels, including paid digital (Google & Meta Ads), influencer marketing, SEO, and offline marketing.
  • Optimize channel performance to maintain a healthy Return on Investment (ROI).


2- Strategic Planning and GTM Strategy:

  • Develop comprehensive quarterly and monthly marketing plans, aligning with organizational goals to achieve revenue and lead generation targets.
  • Utilize data-driven insights to refine strategies and adapt to market dynamics.
  • Conduct thorough competitor research to identify market trends and opportunities.


3- Event Management:

  • Take charge of orchestrating various events, including batch launches, result celebrations, seminars, and webinars.


4- Content Marketing:

  • Strategies relevant content for drip marketing campaigns, ensuring a personalized and engaging user journey.
  • Plan eye-catching creatives with the design team for promotions across various platforms.


5- Stakeholder Management:

  • Work closely with business, product management, sales, and customer success teams to ensure alignment on marketing objectives and messaging.


You are Someone Who Has:


  • Bachelor's degree in Marketing, Engineering, or a related field. MBA is a plus.
  • Prior experience of working in Startups would be a plus
  • Proven experience (2-4 years) in marketing roles, preferably in the Ed-tech industry.
  • Strong understanding of educational trends, curriculum needs, and the evolving landscape of technology in education.
  • Exceptional project management skills with the ability to manage multiple campaigns simultaneously.
  • Analytical mindset with proficiency in data analysis and reporting tools.
  • Excellent communication and interpersonal skills.
  • Creative thinker with a strategic approach to marketing.
  • Team player with the ability to collaborate across departments.

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