Marketing & Communication Lead

6 days ago

mumbai, India ah! Ventures Full time
JD for Marketing and Brand Communication Lead
Position: Marketing and Brand Communication Lead Location: Mumbai
Reporting to: Founders
Objective:
Crave is a consumer brand startup that’s creating new age innovative brands for the new generation of consumers in India.
Key Responsibilities:
Social Media Strategy & Execution:
Develop, implement, and manage social media strategies across platforms (Instagram, Snapchat, Twitter, etc.).
Monitor performance analytics, track engagement metrics, and optimise campaigns to grow Crave's online presence
Content Creation:
Assist in creating high-quality, on-brand content including visuals, videos, posts, and stories that tell the Crave story.
Create short form video content for the brand.
Work closely with graphic designers, photographers, and content creators to develop compelling marketing materials.
Craft engaging copy for social media, email newsletters, and other digital marketing campaigns.
Campaign Management:
Plan and execute digital marketing campaigns, ensuring alignment with the overall brand and product goals.
Collaborate with internal teams to ensure consistency in branding and messaging across all customer touch-points.
Brand Development:
Lead efforts to develop and grow Crave’s brand identity, ensuring a consistent voice across all platforms.
Stay up-to-date with industry trends, competitor activities, and emerging social media tactics to ensure Crave stays ahead of the curve.
Collaboration & Reporting:
Collaborate with the product and sales teams to support launches, promotions, and new initiatives.
Report regularly on key performance indicators (KPIs) such as engagement, follower growth, and content performance.
Provide insights on customer behaviour, campaign success, and opportunities for growth.
Qualifications:
Experience: 1-3 years in a marketing role, ideally in consumer brands, lifestyle products, or CPG.
Skills:
Proven experience in social media marketing, including hands-on experience with content creation.
Strong understanding of campaign development, social media algorithms, and best practices.
Excellent communication skills with a knack for storytelling and crafting engaging copy.
Ability to analyse data, draw insights, and make data-driven decisions.
Experience creating content like reels, memes etc.
Personal Qualities:
Creative, self-starter, and team-oriented.
Passionate about consumer brands, especially within the wellness or alternative product space.
Ability to thrive in a fast-paced, entrepreneurial environment.

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