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Marketing & Communication Lead
2 months ago
JD for Marketing and Brand Communication Lead
Position: Marketing and Brand Communication Lead Location: Mumbai
Reporting to: Founders
Objective:
Crave is a consumer brand startup that’s creating new age innovative brands for the new generation of consumers in India.
Key Responsibilities:
Social Media Strategy & Execution:
- Develop, implement, and manage social media strategies across platforms (Instagram, Snapchat, Twitter, etc.).
- Monitor performance analytics, track engagement metrics, and optimise campaigns to grow Crave's online presence
Content Creation:
- Assist in creating high-quality, on-brand content including visuals, videos, posts, and stories that tell the Crave story.
- Create short form video content for the brand.
- Work closely with graphic designers, photographers, and content creators to develop compelling marketing materials.
- Craft engaging copy for social media, email newsletters, and other digital marketing campaigns.
Campaign Management:
- Plan and execute digital marketing campaigns, ensuring alignment with the overall brand and product goals.
- Collaborate with internal teams to ensure consistency in branding and messaging across all customer touch-points.
Brand Development:
- Lead efforts to develop and grow Crave’s brand identity, ensuring a consistent voice across all platforms.
- Stay up-to-date with industry trends, competitor activities, and emerging social media tactics to ensure Crave stays ahead of the curve.
Collaboration & Reporting:
- Collaborate with the product and sales teams to support launches, promotions, and new initiatives.
- Report regularly on key performance indicators (KPIs) such as engagement, follower growth, and content performance.
- Provide insights on customer behaviour, campaign success, and opportunities for growth.
Qualifications:
Experience: 1-3 years in a marketing role, ideally in consumer brands, lifestyle products, or CPG.
Skills:
- Proven experience in social media marketing, including hands-on experience with content creation.
- Strong understanding of campaign development, social media algorithms, and best practices.
- Excellent communication skills with a knack for storytelling and crafting engaging copy.
- Ability to analyse data, draw insights, and make data-driven decisions.
- Experience creating content like reels, memes etc.
Personal Qualities:
- Creative, self-starter, and team-oriented.
- Passionate about consumer brands, especially within the wellness or alternative product space.
- Ability to thrive in a fast-paced, entrepreneurial environment.