Senior Performance Marketer

3 weeks ago

Rajkot, India CreatoFox - India's Top Digital Marketing Agency Full time
Desired Candidate must haves

Experience

-4+ years of digital marketing experience with at least 2-3 years in paid customer acquisition with daily budgets in excess of ₹50KIn depth knowledge of Meta Ads with Conversions/Sales as the goalIn depth knowledge of Google Ads with Conversions/Sales as the goalExperience with Wordpress, Clickfunnels and other page builders for setting up or verifying Meta Pixel and Google Ads conversion tracking codes

Skills

-Excellent written and verbal communication skillsWell versed with Google Sheets/Microsoft ExcelAbility to provide insights regularly from current and historic data and trendsWillingness to unlearn and relearn quickly if the situation demandsGood team playerHighly organised with excellent attention to detail

Note:

This is a cross functional role and you’ll need to work alongside marketers, creative designers, web developers, etc. If you have a go-getter attitude and are always looking for the next challenge, this role might be a great fit for you.

Roles and responsibilities

Plan and launch campaigns with conversions/sales objectives across Meta Ads and Google Ads.Create daily/weekly/monthly high-level progress reports in Google Sheets on campaign performance, advise next steps, and share any learnings vis-a-vis messaging, targeting etc.Optimising campaigns for cost and performance while managing the cost per acquisition - including responsibility for landing pages, funnel optimization to improve relevance and conversion rates.Drive marketing effectiveness through continuous audience and creative testing (A/B).Navigate cross functional relationships with clients, web development, creative, and marketing teams to test, scale, and optimise new growth channels.Execute on weekly and monthly plans to grow the clients’ user base and manage marketing budgets across multiple channels.Consistently deliver on user acquisition targets.Come up with creative briefs, ad copies and video ad scripts.

QualificationsNo formal education/degree necessary

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