Senior Brand Manager

1 week ago

Hyderabad, India Recykal.com Full time
At Recykal, we believe in the transformative power of branding to shape the future while honoring the past. Our goal is to create a globally recognized brand identity, and we are looking for an experienced, visionary, and dynamic Senior Brand Manager with over 10 years of professional experience of following and executing global storytelling standards to shape editorial and brand strategies for Recykal.

Key Responsibilities

- Evaluate and refine the brand portfolio, shaping brand narratives and optimizing strategies around advertising, pricing, packaging, and promotion.- Oversee and execute brand activation campaigns, delivering creative, audience-focused initiatives that drive engagement and impact.- Develop and implement editorial strategies that enhance brand positioning and align with business objectives.- Create detailed annual branding plans and budgets, ensuring efficient resource allocation and cost management.- Create leadership profiles and narratives that position Recykal as a thought leader and pioneer within the circular economy space.- Lead and manage all branding and marketing initiatives, ensuring alignment with organizational goals and maintaining consistent brand representation both internally and externally.- Design and implement a comprehensive brand management strategy that fosters growth, enhances market reach, and supports innovative product launches.- Collaborate closely with sales teams to plan, execute, and monitor marketing strategies across diverse segments.- Optimize marketing investments through strategic media planning, evaluation, and collaboration with media partners to ensure maximum ROI.- Support various business clusters to meet evolving consumer demands while maintaining cohesive and consistent brand messaging.- Formulate pricing strategies that balance revenue growth with profitability, while improving returns on advertising and endorsements.

Required Skills and Qualifications

- 8+ years of experience in brand management or related roles, demonstrating a strong track record of successful branding and marketing strategies.- Expertise in crafting and executing editorial and brand strategies that align with global storytelling standards.- Advanced skills in integrated marketing communications, metric-driven campaigns, and product positioning.- Extensive knowledge of digital marketing, social media strategies, and leveraging consumer insights for impactful campaigns.- Proven ability to manage agencies and vendors while preparing and overseeing comprehensive annual brand plans.- Exceptional creativity and leadership in designing campaigns tailored to diverse audiences and markets.

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