Aster DM Healthcare, India | Head of International Marketing | kochi

11 hours ago

kochi, India Aster DM Healthcare, India Full time

Cluster Head of Medical Value Travel (MVT), Kerala is a senior leadership position responsible for driving the hospital’s medical tourism program and positioning the hospital as a preferred destination for international patients. The role involves developing and executing strategies that attract patients from various international markets while optimizing patient experience, operational efficiency, and business growth. This individual will establish, maintain, and strengthen relationships with healthcare facilitators, insurance companies, and aggregator platforms, serving as the primary representative of the hospital's MVT program.

Key Responsibilities:

1. Strategic Leadership

  • Design and implement a comprehensive MVT strategy to enhance patient acquisition and increase international patient volumes.
  • Conduct regular market analyses to identify target regions, emerging trends, and competitive benchmarking to inform strategic decisions.
  • Develop key performance indicators (KPIs) for the MVT program and create regular reporting to measure success, addressing any gaps proactively.

2. Business Development

  • Identify and nurture business opportunities through partnerships with international insurance providers, governments, corporates, and embassies.
  • Develop pricing structures, packages, and promotions tailored for international patients in alignment with hospital goals.
  • Represent the hospital in trade shows, conferences, and MVT events to showcase services and capabilities, building the brand internationally.

3. Operational Management

  • Oversee and streamline end-to-end patient journey for international patients, including pre-arrival support, travel logistics, admission, care, and post-discharge follow-ups.
  • Coordinate closely with clinical departments, guest relations, and support teams to ensure seamless patient experience and adherence to service standards.
  • Implement quality improvement initiatives, aiming for high patient satisfaction, and address any operational challenges impacting patient services.

4. Relationship Management

  • Build and maintain strong relationships with healthcare facilitators, aggregators, and other partners to create a robust network of referral sources.
  • Ensure continuous engagement and effective communication with partners, including periodic visits, performance reviews, and addressing concerns.
  • Act as the key contact for MVT-related escalations, ensuring all stakeholder concerns are addressed and resolved promptly.

5. Marketing & Branding

  • Collaborate with the marketing team to develop targeted campaigns promoting the hospital’s specialized services and facilities for international patients.
  • Develop content and marketing collateral, including service catalogs, patient testimonials, and digital assets tailored for international markets.
  • Oversee digital presence, such as the MVT webpage and social media platforms, ensuring accurate and compelling representation of services.

6. Financial Management

  • Prepare and manage the MVT department budget, monitoring expenses and optimizing resource allocation.
  • Regularly assess the financial performance of the MVT program and ensure revenue targets are met or exceeded.
  • Generate revenue reports and provide insights to the senior management team on program profitability, patient volume trends, and financial performance.

7. Compliance & Governance

  • Ensure all activities within the MVT program comply with relevant laws, hospital policies, and international patient care standards.
  • Liaise with legal and compliance teams to ensure contract terms with partners and aggregators adhere to hospital regulations and patient safety standards.
  • Promote ethical practices within the MVT department and maintain the confidentiality of patient information as per hospital policies.

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