Senior Brand Manager

3 weeks ago

Hyderabad, India ABR Cafe & Bakers Pvt Ltd -- CAFE NILOUFER Full time

Senior Brand Manager
Job Summary:
The Senior Brand Manager will be responsible for leading the strategic development, positioning, and growth of the assigned things in both F&B and FMCG categories. This role requires a deep understanding of consumer behaviour, market trends, brand equity building, and integrated marketing strategies. The ideal candidate will drive product innovation, campaign excellence, and sales enablement across retail and digital channels.

Key Responsibilities:
Brand Strategy & Planning

  • Develop and execute annual brand plans aligned with business goals.
  • Own brand architecture, positioning, and tone of voice across touchpoints.
  • Conduct market, competitor, and category analysis to identify brand opportunities.

Marketing & Campaign Management

  • Lead the development and execution of 360 marketing campaigns (ATL, BTL, Digital).
  • Collaborate with creative, media, and digital agencies for campaign development.
  • Manage NPD (New Product Development) launches, seasonal promotions, and consumer activations.

Consumer & Market Insight

  • Interpret consumer trends, preferences, and insights to steer brand decisions.
  • Conduct regular research studies (Usage & Attitude, concept testing, brand health tracking).

Cross-Functional Collaboration

  • Work closely with Sales, R&D, Packaging, Trade Marketing, and Supply Chain to deliver brand objectives.
  • Partner with finance and supply chain teams to track brand P&L and optimize costs.

Digital & E-commerce Integration

  • Build brand presence and salience across digital platforms and e-commerce channels.
  • Partner with performance marketing teams to support D2C and online retail strategies.

Innovation & Product Lifecycle

  • Identify white spaces and lead the innovation pipeline development.
  • Drive end-to-end project management from concept to shelf.

Team Leadership (if applicable)

  • Mentor and manage junior brand managers or interns.
  • Foster a performance-driven, innovative team culture.

Key Performance Indicators (KPIs):

  • Brand health metrics (awareness, consideration, preference)
  • Volume and value market share growth
  • Campaign ROI and engagement scores
  • NPD success rate and speed to market
  • Budget adherence and marketing spend efficiency

Desired Qualifications & Skills:

  • MBA/PGDM in Marketing or related field.
  • 812 years of brand management experience in F&B and/or FMCG.
  • Strong analytical and consumer insight skills.
  • Proven track record in launching and scaling products/brands.
  • Excellent communication, presentation, and project management skills.
  • Exposure to digital and D2C ecosystem is a strong advantage.

Preferred Traits:

  • Strategic thinker with execution excellence.
  • Creative mindset with strong business acumen.
  • Resilient, agile, and passionate about building brands that consumers love.

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