Marketing Specialist

3 weeks ago


New Delhi, India TAC Security Full time
Role Description

This is a full-time on-site role for a Marketing Specialist at TAC Security's New Delhi office. The Marketing Specialist will be responsible for conducting market research, developing marketing strategies, providing customer service, and implementing sales initiatives on a day-to-day basis.

Key Responsibilities:Campaign Management:

Develop, implement, and manage marketing campaigns across various channels, including digital, social media, email, and events.Content Creation:

Create engaging content such as blog posts, white papers, case studies, and social media updates that resonate with our target audience and showcase our expertise in cybersecurity.Market Research:

Conduct market research and competitive analysis to identify trends, opportunities, and threats in the cybersecurity industry.Lead Generation:

Design and execute lead generation strategies to attract and convert prospects, and manage the lead nurturing process through various marketing channels.Brand Promotion:

Enhance TAC Security’s brand presence through consistent messaging, brand positioning, and creative marketing tactics.Analytics and Reporting:

Monitor and analyze the performance of marketing campaigns, track key metrics, and provide insights and recommendations for improvement.Collaboration:

Work closely with sales, product, and design teams to ensure marketing efforts are aligned with overall business objectives and product offerings.Event Management:

Organize and coordinate marketing events, webinars, and trade shows to promote TAC Security’s products and services.

Qualifications:Bachelor’s degree in Marketing, Business, Communications, or a related field.Proven experience (3-5 years) in marketing, preferably within the technology or cybersecurity sector.Strong understanding of digital marketing strategies, SEO, SEM, social media, and content marketing.Excellent written and verbal communication skills with the ability to create compelling content.Proficiency in marketing tools and platforms such as Google Analytics, CRM systems, and email marketing software.Ability to analyze data and metrics to drive decision-making and optimize campaign performance.Creative thinking and problem-solving skills with a keen attention to detail.Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.



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