Marketing Specialist
3 weeks ago
Role Description
This is a full-time on-site role for a Marketing Specialist at TAC Security's New Delhi office. The Marketing Specialist will be responsible for conducting market research, developing marketing strategies, providing customer service, and implementing sales initiatives on a day-to-day basis.
Key Responsibilities:
- Campaign Management: Develop, implement, and manage marketing campaigns across various channels, including digital, social media, email, and events.
- Content Creation: Create engaging content such as blog posts, white papers, case studies, and social media updates that resonate with our target audience and showcase our expertise in cybersecurity.
- Market Research: Conduct market research and competitive analysis to identify trends, opportunities, and threats in the cybersecurity industry.
- Lead Generation: Design and execute lead generation strategies to attract and convert prospects, and manage the lead nurturing process through various marketing channels.
- Brand Promotion: Enhance TAC Security’s brand presence through consistent messaging, brand positioning, and creative marketing tactics.
- Analytics and Reporting: Monitor and analyze the performance of marketing campaigns, track key metrics, and provide insights and recommendations for improvement.
- Collaboration: Work closely with sales, product, and design teams to ensure marketing efforts are aligned with overall business objectives and product offerings.
- Event Management: Organize and coordinate marketing events, webinars, and trade shows to promote TAC Security’s products and services.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Proven experience (3-5 years) in marketing, preferably within the technology or cybersecurity sector.
- Strong understanding of digital marketing strategies, SEO, SEM, social media, and content marketing.
- Excellent written and verbal communication skills with the ability to create compelling content.
- Proficiency in marketing tools and platforms such as Google Analytics, CRM systems, and email marketing software.
- Ability to analyze data and metrics to drive decision-making and optimize campaign performance.
- Creative thinking and problem-solving skills with a keen attention to detail.
- Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
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