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About iD Fresh Food
iD was founded in 2005, to ensure that people around the world gets access to fresh, nutritious & delicious Indian food. With an unwavering vision to preserve traditional, home-made cuisine & a focus on making the process of cooking fun & effortless, iD today serves homes across India, Middle East, US and UK.
Company size- 2300+
Website-
Founder- PC Musthafa (IIM Bangalore, NIT Alumnus, is hailed as the ‘Breakfast King’ of India for offering a wide array of fresh, home-made & ready to cook food items)
No. of Manufacturing Plants- 5
Headquarters- Bengaluru, Karnataka (Whitefield)
Funded by Premji Invest- Azim Premji’s Investment arm and NewQuest, iD Fresh manufactures 55,000 kg of idly/dosa batter every day and delivers it to over 30,000 retail outlets. The company’s product range has grown to include a wide range of fresh ready-to-cook foods including ‘Squeeze and Fry’ Vada Batter, South Indian Filter Coffee decoction, Ragi Idly/Dosa batter, Natural Paneer and Malabar Parota among others. The company has also launched an organic product line and will soon be converting its entire operations to organic.
About the Operational Model
As our product is different from others, so is our business model. All our fresh products are made for the day they are shipped to retail stores. We have zero finished goods inventory, and hence no intermediary stockists or transitory warehouses. This is possible only with the help of an inhouse fleet of vehicles and distribution personnel. Currently a fleet of 500+ dedicated vehicles and crew touch 30,000 retailers daily and replenish 100,000+ Kgs units of the freshest produce.
Job Overview:
The Key Account Manager (KAM) - Modern Trade will be responsible for developing and managing strategic relationships with key modern trade partners. The role involves driving sales growth, enhancing brand presence, and ensuring the effective execution of sales strategies across modern trade channels nationwide.
Role reports directly to Head - Modern Trade
Key Responsibilities:
- Develop and maintain strong relationships with key modern trade accounts.
- Negotiate and secure annual contracts, promotional plans, and shelf space agreements.
- Monitor and analyse sales performance, market trends, and competitor activities.
- Collaborate with marketing and supply chain teams to ensure product availability and effective promotional execution
- Identify and pursue new business opportunities within the modern trade sector implement plans to increase market share and penetration.
- Coordinate with regional sales teams to ensure consistent execution of national strategies.
- Develop and manage the budget for modern trade accounts to ensure optimal ROI.
- Ensure high levels of customer satisfaction through regular engagement and feedback.
- Implement customer-centric initiatives to strengthen long-term partnerships
Qualifications:
- Bachelor’s degree in business administration, Marketing, or a related field. MBA preferred.
- Minimum of 5-8 years of experience in key account management within the FMCG industry, with a focus on modern trade.
- Excellent communication, negotiation, and relationship-building skills.
- Strategic thinker with the ability to develop and execute effective sales strategies.
- Results-oriented mindset with a focus on driving revenue growth and achieving business objectives.
Interested?
If this role sounds like you, then apply with us You have plenty of room for growth at iD.
