Marketing Data Analyst

4 weeks ago

Andheri East, India Vigor LaunchPad Full time

We're a full-service advertising agency working with some of India's top brands across digital, influencer, and BTL activations. As we grow our verticals in influencer marketing and offline outreach, we're looking for a data-savvy individual who can help us build, manage, and organize critical datasets that power our campaigns and outreach efforts.

Role Overview:

As a Marketing Data & Outreach Analyst, you'll be responsible for gathering, structuring, and maintaining data for two key verticals:

  • Influencer Marketing: Building and managing influencer databases (nano to mega influencers) with relevant metrics.
  • Offline Activations: Creating and maintaining outreach lists of colleges, schools, RWAs, etc. for on-ground campaigns.

You'll work closely with our strategy, client servicing, and activation teams to ensure data is up-to-date, reliable, and easy to use for decision-making and execution.Key Responsibilities:

Influencer Marketing:

  • Build and maintain a categorized influencer database (nano to mega).
  • Track key metrics: followers, engagement rate, niche, location, past brand collabs.
  • Assist campaign managers with influencer shortlists based on briefs.
  • Update and clean influencer data regularly.

Offline Outreach:

  • Research and compile data of colleges, schools,and corporate hubs.
  • Maintain outreach records, contact info, event calendars, and past activity logs.
  • Coordinate with on-ground teams to update response and conversion data.

General:

  • Create dashboards, trackers, and reporting formats for internal use.
  • Ensure all data is structured, searchable, and regularly backed up.
  • Identify and suggest tools or platforms to improve data efficiency.

Requirements:

  • Strong proficiency in Excel/Google Sheets (filters, VLOOKUP, pivot tables, basic formulas).
  • Internet research skills to source data efficiently.
  • Basic understanding of influencer marketing and BTL activations (preferred).
  • Detail-oriented, organized, and proactive.
  • Good communication skills – written & verbal.

Bonus Skills (Nice to Have):

  • Familiarity with tools like Heepsy, HypeAuditor, or Instagram analytics.
  • Experience in CRM tools or project management platforms (Airtable, Notion, etc.).
  • Exposure to advertising/marketing agency workflows.

What You Get:

  • A dynamic, young team and collaborative work culture.
  • Hands-on exposure to influencer campaigns and on-ground brand activations.
  • Opportunities to learn and grow across verticals in the agency.
  • Work with top brands like (Titan, Fastrack, HP, etc. – customize based on your portfolio).

If interested, please share your resume on

Job Type: Full-time

Pay: ₹18, ₹25,000.00 per month

Work Location: In person

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