Area Sales Manager

4 weeks ago


mumbai, India AB InBev India Full time
Do you want to be a part of the fascinating story of over 500 iconic brands spanning more than 100 countries?
Being the best beer company starts with finding the best people. While we have big brands, we have bigger opportunities as well.
AB InBev India is looking to hire Area Sales Manager for its Beyond Beer - Non-Alcoholic Beverages Function based out of Mumbai.
Primary Purpose of the Role
Responsible for executing the sales strategies and plans to achieve sales and market share, growth targets for the new categories. Also responsible for supporting local level marketing initiatives, ensuring timely collections for own area and maximize the allocated budget and discount structure to achieve targets.
Key Tasks & Accountabilities
Forecast and achieve the budgeted volume and market share for the given area
Execute local-level marketing activities and schemes, monitor competitor activities, key accounts, market trends, opportunities and future prospects and build strategies accordingly in consultation with the reporting manager/Regional Sales Head
Ensure market coverage as per norms by TSE/HE Specialists and also work in the market as per coverage norms
Responsible for planning any company’s asset allocation such as GSBs, Chillers, etc and ensuring the assets are in place as per the approved plan
Build relationships across accounts and Route to market to ensure achievement of all the commercial metrics
Ensure execution of the accounts as per the Trade Marketing strategy- Partner with the Trade marketing team to identify, liaise and execute the Accounts as per the experiential-focused sales activities
Drive Sales technology to capture and review on a regular basis, identify opportunities and develop a sustainable competitive sales strategy for the states handled
Plan and forecast sales and market share targets for the defined region on a weekly/monthly basis
Develop new markets to achieve growth and penetration targets
Knowledge, Skills & Abilities
Graduation (any degree) with 4-6 years’ experience
Ideal – Post Graduation or Diploma/Degree in Communication/Public Relations/Hotel Management or MBA in Sales/Marketing with 3-5 years’ experience
Experience in Sales/Key Accounts/Institutionalized/Modern Trade Sales in Non-Alco Bev industry will be preferred
Personal Attributes
1. High energy
2. Solution-oriented and positive attitude
3. Exceptional customer orientation
4. Fast-mover, quick to adapt
5. Flexibility and resilience in a fast-moving environment
6. Integrity and professionalism
Quench your thirst for success. Come, accept the challenge
"At AB InBev, we are committed to our purpose of bringing people together for a better world – regardless of race, ethnicity, age, sexual orientation, gender or any other difference."
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