Assistant Brand Manager
2 weeks ago
LUNAER is a direct-to-consumer fragrance startup based in New Delhi, offering high-quality luxury perfumes at competitive prices. The brand is available on popular platforms like Nykaa and Myntra, catering to a discerning clientele.
Location : New Delhi (on-site only)
Type : Full-Time
Role Description
We’re looking for a strategic, creative, and results-driven Brand Manager to lead our brand identity, build customer loyalty, and elevate our product's presence in the market. The Assistant Brand Manager will be responsible for supporting brand development, creating marketing strategies, managing e-commerce initiatives, and overseeing day-to-day brand operations, directly working with Founder
Role Overview
As our Brand Manager, you will shape our brand story and positioning, oversee product launches, and execute marketing campaigns that resonate with our target audience. If you’re passionate about fragrances, skilled in brand strategy, and have an eye for what’s trending, we’d love to hear from you.
Key Responsibilities
Brand Strategy & Development : Craft and implement a strong brand identity and positioning strategy.
Market Analysis : Conduct competitive analysis, monitor industry trends, and identify growth opportunities.
Marketing Campaigns : Plan and execute impactful campaigns across social media, email, and other digital platforms.
Customer Engagement : Develop strategies to build brand loyalty and enhance customer experience.
Cross-functional Collaboration : Work with product development, sales, and digital teams to ensure a cohesive brand experience.
Qualification:
Bachelor’s degree in Marketing, Business, or a related field.
Minimum 1 year of experience in brand management, preferably in a D2C / e commerce or beauty industry.
Strong analytical skills, problem-solving abilities and understanding of brand metrics.
Excellent communication skills and a creative mindset.
Experience with digital marketing channels and content creation.
Brand Management, Marketing, and E-commerce Management skills
Project management and organisational skills
Ability to work collaboratively in a team environment
Experience in the fragrance or beauty industry is a strong plus
Why Join Us?
Be part of an innovative, trend-setting perfume brand in the D2C space.
Work in a dynamic, growth-focused environment with opportunities for rapid career progression.
Contribute to the creation of unique fragrances that make an impact.
How to Apply
Send your resume and a short cover letter detailing your brand management experience and why you’re a great fit for our startup to ( )
Salary: 3.5 to 4.2 LPA
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