Univariety - Assistant Product Manager - MarTech/Analytics

4 weeks ago


Hyderabad, India Univariety Full time

Desired Candidate Profile :

- Bachelor's Degree or global equivalent in Computer Science or Business Management.

- Strong command over Excel or Google sheets to conduct data analysis and derive insights.

- Ability to visualize and create flow charts, basic wireframes and prototypes to collaborate with the engineering and design teams is a must.

- Strong understanding of SDLC and delivery using agile practices.

- Strong communication, presentation and analytics skills and ability to generate stories from data.

- Hands-on working knowledge with any wireframing tools like Figma/Adobe XD/Balsamiq/Moqups

- Basic working knowledge of at least one web/mobile app analytics platform like Mixpanel/Amplitude/ Google Analytics/Hotjar etc.

- Basic working knowledge of at least one customer engagement platform like CleverTap/ MoEngage/WebEngage/NetCore Smartech etc.

- Ability to design and execute A/B testing for user centered decision making will be an added advantage.

Roles and Responsibilities :

- You will own the product development and product management efforts across the firm for the various platforms and modules of our SaaS offering.

- Define product success metrics and track them through various tools.

- Implement and maintain product usage tracking mechanism and integrate with 3rd party MarTech and Analytics tools in coordination with the engineering team.

- Drive product training and demo for sales and customer success teams for new feature launches.

- Assist the marketing team to define and be involved in the Go-to Market strategy for product launches.

- Lead efforts to increase product usage and adoption among users, post product launch.

- Conduct competitor analysis, competitive landscape and benchmarking.

- Analyze and acquire a deep understanding of features/ user behavior/ metric trends through data and share actionable and valuable insights with the team to drive product decisions

- Work cross-functionally to compile and communicate key insights, identify product opportunities, and offer recommendations to leadership.

Preferred Education/ Certifications :

- Master's or global equivalent in Computer Science or Business Management.

- Any Certifications on Product Ownership and Agile Methodologies (CSPO/SAFe POPM)

- Any certifications on User Analytics tools (Ex: Google Analytics, Hotjar etc) would be an added advantage.

- Knowledge of SQL and JSON based API integration will be an added advantage.

(ref:hirist.tech)
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