
CPD Tech Lead
3 weeks ago
As the CDP Tech Lead, you will play a pivotal role in shaping and implementing architectural designs for a complete view of our customers within the Customer Data Platform (CDP). You will be responsible for leading the deployment of the Adobe CDP solution, finalizing roadmap, and hands-on involvement within the platform. This role will require collaboration with Clients & Markets stakeholders to build capabilities for personalization, segmentation, data synchronization, and privacy management, enabling seamless integration with the CDP to drive exponential growth.
Responsibilities
- CDP Platform Leadership:
- Lead management and administration of the Adobe Real-time CDP and related toolkit.
- Provide architectural leadership and support for the platform as required by business requirements.
- Collaborate on the management and optimization of data pipelines to and from Adobe CDP. Source systems will be e.g. Brand websites, D2C, CRM apps, offline campaign datasets etc
- Provide guidance on segment-building and assist in performing dynamic customer-level analysis.
- Form Consumers Golden Records in Adobe CDP solution and enrich the same on an ongoing basis with website user behaviour data etc. Apply customer record de-dup and stitching rules etc to have high quality Consumer Golden Records
- Diagnose and resolve functional issues efficiently.
- Manage and maintain overall architecture documentation.
- Coordinate with privacy and compliance teams on proper handling of consumer PII.
- Technical Leadership:
- Develop and maintain effective working relationships with team members, internal partners, and other stakeholders.
- Interface with specific SMEs and business teams across CRM, MarTech, and AdTech to gather business requirements and define technical architecture for enhanced customer experiences and innovative marketing data solutions.
- Manage the day-to-day work of onshore and offshore developers, acting as their technical lead and offering solutions as needed.
- Deliver innovative ideas to solve customer needs.
- Engage in technical resource planning and level-of-effort estimation to support project scoping, pricing, and planning.
Qualification
- 7+ years of experience related to technical data management & marketing solution experience.
- 5+ years experience in development and deployment of Adobe CDP solution across multiple organisations, preferably in FMCG industry
- Bachelor's degree in business, information systems, or a similar relevant field.
- Experience leading development or implementations for enterprise applications.
- Demonstrated familiarity with the Adobe Suite and Web SDKs (e.g., AEM, Adobe Magento, Adobe Analytics etc).
- Ability to translate requests from non-technical stakeholders into operational steps and successful outcomes.
- High degree of initiative, dependability, and ability to deal with ambiguous requirements.
- Demonstrated competency in a variety of Data Transport and ETL processes and methodologies.
- Demonstrate knowledge of metadata management concepts and practical application.
- Basic understanding of SQL Databases including basic SQL query management and optimization skills.
- 3+ years of data modelling experience.
- Experience in advanced data warehouse concepts.
- Understanding of public cloud offerings and how-to solution designs that are built around these technologies (AWS, Azure, Google Cloud Platform, and similar).
- Excellent people skills and the ability to articulate complex technology concepts with technical and non-technical individuals.
- Ability to approach a technical solution to solve challenges from a business perspective.
- Degree in Computer Science, Information Systems, Data Science, or related field.
Preferred Qualifications
- Experience and knowledge of digital marketing analytics fundamentals.
- Certified Adobe CDP is a significant plus with required knowledge on Segmentation,
- Direct experience with RESTful API development, integration, & maintenance strongly preferred.
- Demonstrated competency in Agile Digital Project Management.
- Prior work with data clean rooms for privacy-compliant measurement.
Tags: (bangalorejobs, immediatejobs, urgenthiring, techleadjobs, adobejobs, adobeCDP)
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