ASO Specialist

About Position:

Responsible for maximizing the visibility and conversion rate of our mobile apps in the App Store (iOS) and Google Play Store (Android). This role requires a blend of marketing, analytics, and creative skills to drive organic app growth through continuous optimization and testing.

• Role: ASO Specialist
• Location: Bangalore
• Experience: 7+ years
• Job Type: Full Time Employment

What You'll Do:

• App Store Optimization (ASO):
• Conduct keyword research using ASO tools (e.g. AppTweak) to identify high-potential search terms.
• Optimize app metadata include title, subtitle, keyword fields, descriptions, and promotional text to improve rankings.
• Develop and implement A/B testing strategies for creative assets (icons, screenshots, videos) Monitor and analyze app store performance and competitors' positioning to inform ASO strategy.
• Localization & Internationalization:
• Work with localization vendors or internal stakeholders to adapt app store content to various languages and regions.
• Ensure that localized assets are culturally relevant and optimized for local search behavior.
• Cross-Functional Collaboration:
• Collaborate with designers, copywriters, and developers to ensure ASO strategies align with app updates and feature releases.
• Coordinate with paid user acquisition (UA) and CRM teams to align ASO with broader marketing efforts.
• Performance Analysis & Reporting:
• Track KPIs such as organic installs, conversion rates, keyword rankings, and retention to measure the impact of ASO efforts.
• Provide actionable insights and regular reports to stakeholders using tools like App Store Connect, Google Play Console, and internal dashboards.
• Competitor & Market Analysis:
• Stay on top of industry trends, store algorithm updates, and competitor activity.
• Identify opportunities for app positioning or creative strategy improvements based on market insights.

Expertise You'll Bring:

• 2–4 years of experience in ASO, mobile growth marketing, or digital performance marketing.
• Strong understanding of app store ecosystems (Apple App Store and Google Play Store) and ranking algorithms.
• Proficiency in ASO tools (e.g., AppTweak).
• Familiarity with A/B testing frameworks and creative optimization tools.
• Analytical mindset with experience in tools like Google Play Console, App Store Connect, Firebase, or Mixpanel.
• Experience working with localization projects across multiple markets.
• Excellent communication skills and ability to present data-driven insights to non-technical stakeholders.
• Background in mobile gaming, lifestyle, fintech, or utilities categories.
• Basic understanding of SEO principles and how they relate to ASO

Benefits:

• Competitive salary and benefits package
• Culture focused on talent development with quarterly promotion cycles and company-sponsored higher education and certifications
• Opportunity to work with cutting-edge technologies
• Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards
• Annual health check-ups
• Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents

Inclusive Environment:

Persistent Ltd. is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.

• We offer hybrid work options and flexible working hours to accommodate various needs and preferences.
• Our office is equipped with accessible facilities, including adjustable workstations, ergonomic chairs, and assistive technologies to support employees with physical disabilities.
• If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment. We are committed to creating an inclusive environment where all employees can thrive.

Our company fosters a values-driven and people-centric work environment that enables our employees to:

• Accelerate growth, both professionally and personally
• Impact the world in powerful, positive ways, using the latest technologies
• Enjoy collaborative innovation, with diversity and work-life wellbeing at the core
• Unlock global opportunities to work and learn with the industry's best

Let's unleash your full potential at Persistent

"Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind."