Performance Marketing Manager
1 month ago
Job Overview:
The Performance Marketing Specialist will be responsible for planning, executing, and optimizing performance marketing campaigns with a focus on Meta Ads. This role requires a data-driven mindset, strong analytical skills, and the ability to manage and scale campaigns across international markets to achieve the company's marketing and sales objectives.
Key Responsibilities:Develop, implement, and manage performance marketing campaigns with a primary focus on Meta Ads (Facebook and Instagram).Plan and execute advertising strategies to drive user acquisition, engagement, and conversions across international markets.Monitor and analyze campaign performance to ensure campaigns meet or exceed KPIs and ROAS (Return on Ad Spend).Conduct A/B testing to optimize ad creatives, audience targeting, and overall campaign performance.Collaborate with the content and design teams to create engaging ad creatives and compelling landing pages tailored for diverse international audiences.Utilize analytics tools such as Facebook Analytics, Google Analytics, and other marketing software to track, measure, and report on campaign performance.Manage budget allocation and ensure efficient spending across all channels and regions.Stay up-to-date with the latest trends and best practices in digital marketing and performance advertising, especially within international markets.Identify growth opportunities and areas for improvement in existing campaigns.Generate detailed performance reports and provide insights and recommendations to stakeholders.Manage relationships with external partners and vendors as needed.
Preferred Qualifications:Experience working in meta ads with international clients.Knowledge of additional digital marketing strategies such as SEO, SEM, and email marketing.Familiarity with CRM tools and marketing automation platforms.
Interested candidates, please share their updated CV on
Thanks,Manisha Yadav.Sr. HR ExecutiveSaffrontech Pvt. Ltd. | JOP Inc
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