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Performance Marketing Manager

2 months ago

Delhi, India ImpactGuru Full time

About ImpactGuru: ImpactGuru.Com, India’s leading healthcare financing platform for patients, is a crowd-funding solution for people who require medical assistance. We aim to make healthcare affordable by providing a platform for individuals to raise funds for medical expenses. Position Overview: We are seeking a dynamic and experienced Performance Marketing Lead to join our team in Mumbai. The ideal candidate will lead our performance marketing initiatives, driving growth through data-driven strategies and innovative campaigns. This role is critical to expanding our reach and optimizing our marketing efforts to maximize ROI. Key Responsibilities:Strategy & Planning:User Acquisition:Budget Management:ROI OptimizationCampaign Management:Analytics & Reporting:Stakeholder Management:Qualifications: Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus. Minimum of 7-10 years of experience in performance marketing, preferably within the digital or healthcare sector. Proven track record of managing large-scale performance marketing campaigns with a strong ROI. Proficient in marketing analytics tools (Google Analytics, SEMrush, etc.) and advertising platforms (Google Ads, Facebook Ads, etc.). Strong analytical, organizational, and project management ski