Product Marketer

YouAre passionate about technology, wake up every morning to experiment, learn and develop new solutions

About UsAt DBSync we provide the opportunity to use technology that creates innovative and next generation data integration products which helps our employees to cultivate their creativity and sense of belonging. DBSync is a leading provider for data integration and Data warehousing services for both cloud/SAAS-based-on-demand applications. We were incubated by Salesforce.com (as a part of Avankia), before getting spinned off as a separate company. DBSync provides data integration as a SAAS-based, Standalone or hosted integration at a competitive price with a plethora of benefits for business users.Our mission is to provide a strong foundation for businesses in solving complex problems and automating their workflows while acting as a pillar of support for all their data integrations needs. At DBSync we encourage innovation and creativity and our team is diverse comprising of a nice mix of cultural blends. We are a family where each talent is recognised and honed for the best of the individual and the company as a whole. We maintain a very professional, learn and excel vision with a hint of a start-up-like environment making each individual feel important and responsible with an equal opportunity to grow to the sky’s limitIf you have a spirit of enthusiasm to grow beyond horizons, a determination to work hard, confidence to achieve success and influence future visions and products and be a successful part of the next gen trend, DBSync is the place for you

Our Value System1. We genuinely care2. We do not waste time on manual or mundane task3. We have a fun environment4. We own it5. We are experts on what we do6. We win together

DBSync has been:We have been rated 4.7 / 5 on G2. We have got around 125 reviews in 2023.Based on the reviews G2 has awarded DBSync following badges.-Best Relationship– Winter 2024-Leader Americas Winter 2024-Best Results – Winter 2024-Best Usability – Winter 2024

About the RoleA Product Marketer will be responsible for crafting and executing marketing strategies to drive the adoption and success of the company's software products. This role involves a deep understanding of the product, target audience, and market trends, along with the ability to create compelling messaging and campaigns that resonate with potential customers.As a product marketer, you will act as a critical connection point between product, sales, marketing, customer and business development teams. In this role, you will influence go-to-market strategy, including helping to identify market opportunities, influence product strategy, lead pipeline development, and support revenue generation.

Job Responsibilities:Product Messaging and marketing through education around Application Integration and data engineeringShould be comfortable being in front of a camera for Webinar, Video etc to educate our customers on our productPerforming market, customer and competitive research to segment the market and produce buyer insights, identifying what opportunities, challenges and dynamics exist for the organization and its productsAnalyze market trends, customer behavior, and competitor offerings to inform marketing strategies.Develop clear and differentiated product positioning that highlights the unique value of the software products.Guiding, creating and delivering differentiated messaging and buyer personas to impact the development of compelling content to communicate value and convert leadsCollaborate with cross-functional teams to create go-to-market plans for new product launches, feature updates and generation demand.Define target customer segments, value proposition, pricing strategy, and distribution channels.Create a wide range of marketing collateral, including product brochures, data sheets, whitepapers, blog posts, and videos.Develop sales tools, presentations, and training materials to empower the sales team with product knowledge and value propositions.Enabling sales, indirect channels and strategic partnersCollaborate with the demand generation team to plan and execute marketing campaigns that generate leads and drive customer engagement.Gather customer feedback and insights through surveys, interviews, and data analysis.Translate customer feedback into actionable recommendations for product improvements and marketing strategies.Use data and analytics to track campaign performance, ROI, and other relevant metrics.Supporting account-based marketing (ABM) initiativesFostering growth through customer advocacy

Skills and Qualifications:MBA in specialization in Strategy or Marketing or Technology, or bachelor’s degree in computer science or engineeringPrefer prior experience in Technology consultingAbility to provide examples of go-to-market strategies and programs for prior roles in enterprise technology or service providers, with the corresponding impact to revenue contributionMust be able to determine when to probe for additional information and when to push forwardExceptional written and verbal communication skills.Has, ideally, a good eye for evaluating creative design options that will resonate with target buyersOpen to experimenting with new approaches, testing hypothesis and establishing KPIs that can help determine effectivenessAble to balance innovation against known and effective approachesNatural inclination to measurementAbility to identify signals and measures that can be incorporated into KPIsAbility to analyze and interpret disparate datasets to derive insightsIntuition to challenge conclusions based solely on data patternsWillingness to change direction based on results illustrated through analyticsFortitude to acknowledge mistakes unearthed through measures, and ability to pivot rapidly to adjustProficiency in marketing tools, analytics platforms, and CRM systems.Ability to drive development and consensus on technology investment goalsAbility to guide the selection, purchase, implementation and support of marketing technologiesAbility to develop and deliver business cases for technology purchasesProject planning and managementBuild relationships with functions outside of product marketing, including corporate communications, demand generation, product management, engineering, sales, customer success, services and ITMust have Budgeting experienceMentoring and resource development skills to recruit and professionally develop team membersExperience in selecting and managing external resourcesAbility to manage upward in the organization to influence executives, as well as to manage downwardConsensus builder and decisive decision makerPersuasive influencer, with the ability to build enthusiasm for new plans

Why Choose DBSync?DBSync goes beyond offering just a job; we provide a platform for your career growth, learning, and success.

Here's why you should consider joining our team:Growth Opportunities:

DBSync offers a wide range of opportunities for career advancement and professional development. Whether you're an experienced professional or just starting out, we provide programs and resources to help you achieve your full potential.

Collaborative Environment:

We believe in the strength of collaboration at DBSync. Our inclusive and diverse workplace encourages employees to share ideas, work together on projects, and support each other in reaching common objectives.

Leading Training Programs:

We invest in our employees' success by providing access to top-notch training and development initiatives. Whether you're looking to enhance your technical skills or leadership abilities, we offer resources to keep you ahead in your field.

Comprehensive Benefits:

Along with competitive pay, DBSync provides a comprehensive benefits package that includes health insurance, retirement plans, paid time off, and more.

Job Location-

Bangalore (Remote)Work Shift-

U.K Shift (01:30 PM IST to 10:30 PM IST)

For more information about DBSync, visit

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