Product Marketer

4 weeks ago

Bengaluru, India Open Financial Technologies Full time

About Open:

The world needs a superpower that revolutionizes digital banking for small businesses and financial institutions That’s why we built Open - a digital banking enterprise that builds industry defining banking products for businesses, startups, freelancers, financial institutions and more.

We have already built several powerful forces like Open Money - the world’s fastest growing SME neobanking platform, Zwitch - Asia’s first-ever no-code embedded finance platform, and BankingStack - a modern cloud-native digital baking OS.

Open has been awarded the ‘Most Innovative Neo bank’ & ‘Most Innovative Digital Bank’ at India Fintech Awards 2021 & Internet and Mobile Association of India (IAMAI) respectively. But this is just the beginning of a paradigm shift we are about to forge in the world of banking. On 3rd May 2022, Open became the 100th Unicorn of India.

Open is currently home to some of the smartest & brightest 400+ minds in the fintech space. We’re a Series D funded startup backed by leading international funds like Temasek, Google, Tiger Global, IIFL Finance Ltd., SBI Holdings Japan, 3one4 Capital, Speed Invest, Beenext, Tanglin Venture Partner Advisors & Angellist to name a few.

What you’ll be doing:

Own product marketing and go-to-market strategy for key solution areas
Partner closely with product teams to understand the strategy and develop the narrative, messaging, and positioning for specific offerings.
Plan & execute GTM strategies to drive awareness and increase mindshare with ourkey personas at various levels.
Create compelling content such as sales training decks, competitive positioning, FAQs, and cheat sheets to drive advocacy among teams
Create assets and sales tools including decks, solution guides, demos, videos and cheat sheets to help our sales team sell more.
Work closely with demand generation on performance marketing campaigns, webinars, SEO, and web design.
Set and own growth goals, report on progress and learnings to leadership teams
Ensure all content is consistent in terms of Open’s brand voice, style & stays true to our messaging goal
Assist in the planning and execution of community events.
Grow your skills, and learn by working closely with all departments to plan and execute exciting and engaging campaigns.

What you’ll bring along:

4 to 5 yrs of work exp in product marketing & are actively looking to level up
You love supporting the sales team. Whether it’s a new case study or a new video, you’re always ready to dig in with the sales team and make it easier for them to sell Open.
You love making customers successful. Neo banking is a pretty new category. But that’s what gets you excited. You’re ready to write the blueprint and the methodology to show the world how to do it right.
Ability to be a self starter who is real fast. Open is growing really fast & we’ll need you to drive that boost.
Thirst to be constantly learning, experimenting, failing & going at it again
Ability to thrive in chaos and build planes while you fly them

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