Executive – Social Media

1 week ago

Mumbai, India Dentsu Creative Full time
About Dentsu International India:

Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India) Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle,

each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach the never before

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses.

With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

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Summary:

Job title:

Executive – Social Media (Report Analyst)Location:

MumbaiExperience:

1 to 2 years

Job Description:

**Position Overview:**We are seeking a detail-oriented and analytical Social Media Report Analyst to join our team. The ideal candidate will be responsible for tracking, analyzing, and reporting on social media performance, creating detailed reports, and providing insights to improve our social media strategy.

**Key Responsibilities:**

1. **Social Media Performance Tracking:**- Monitor and track performance metrics for social media posts across various platforms (Meta, Twitter, LinkedIn, Youtube etc.).- Analyze engagement rates, reach, impressions, and other key performance indicators (KPIs).

2. **Data Analysis and Reporting:**- Compile and analyze social media data to create comprehensive reports.- Utilize tools and software to extract and analyze data, with a strong emphasis on Excel.- Generate weekly, monthly, and quarterly reports detailing social media performance.

3. **Insights and Recommendations:**- Identify trends, patterns, and areas for improvement in social media performance.- Provide actionable insights and recommendations to optimize social media strategies.

4. **Collaboration and Communication:**- Work closely with the social media and marketing teams to understand goals and objectives.- Communicate findings and insights effectively to stakeholders.

5. **Tool Utilization:**- Proficient use of social media analytics tools and platforms, especially Meta's analytics tools.- Maintain and update data tracking systems and Excel sheets regularly.

6. **Continuous Improvement:**- Stay updated on the latest social media trends, tools, and best practices.- Continuously seek ways to improve reporting processes and data accuracy.

**Qualifications:**

- Bachelor's degree in Marketing, Mass Communications, Data Analytics, or a related field.- Proven experience in social media analytics and reporting.- Strong proficiency in Excel, including advanced functions and data analysis tools.- Familiarity with social media platforms and their analytics tools, particularly Meta.- Excellent analytical skills and attention to detail.- Strong written and verbal communication skills.- Ability to work independently and collaboratively in a fast-paced environment.- Strong organizational skills and the ability to manage multiple projects simultaneously.

**Preferred Qualifications:**

- Experience with additional social media analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).- Previous experience in a similar role within a marketing or social media team.- Knowledge of social media advertising metrics and analysis.

If you are passionate about data and social media, and you thrive in a collaborative environment, we encourage you to apply for this exciting opportunity to join our team as a Social Media Report Analyst.

To apply, pls apply here as well as send us your updated CV mentioning the below details to (so we are able to process your candidature faster):Email subject:

Ref: LinkedIn – Executive – Social Media (Report Analyst)

Name:Mobile:Email:LinkedIn profile link:Current company:Designation:Total years of work experience:Are you comfortable working from Worli Mumbai:Annual ctc (in a fixed+variable split if so structured):Salary expectationsNotice period:Pls attach your CV

We thank you for sending us your profile & details for this role .If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome

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