Lead Generation Specialist

3 weeks ago

Chennai, India Fintechy Full time

About Us:

Fintechy is an innovative fintech company dedicated to providing cutting-edge accounting automation solutions. Our flagship product, Cratoflow, revolutionizes accounting processes with advanced AP Automation and AR Automation tools, helping businesses streamline their financial operations.


Job Description:

We are seeking a motivated and experienced Lead Generation Specialist to join our dynamic team in Chennai. The ideal candidate will play a crucial role in driving our growth by identifying and engaging potential customers for Cratoflow. This position involves creating and executing strategies to generate high-quality leads and collaborating closely with our sales and marketing teams.


Key Responsibilities:

  • Research and Identify Potential Leads: Conduct market research to pinpoint potential clients and key decision-makers who can benefit from Cratoflow.
  • Develop and Implement Email Campaigns: Create and execute effective email campaigns to attract potential clients. Craft personalized and compelling emails to engage prospects and drive interest in our offerings.
  • Engage with Prospects: Reach out to potential leads through personalized communication to nurture relationships and provide relevant information about offering.
  • Qualify Leads: Evaluate and prioritize leads based on specific criteria to ensure high-quality prospects for the sales team.
  • Collaborate with Sales Team: Work closely with the sales team for a seamless handoff of qualified leads and provide insights to refine lead generation strategies.
  • Track and Report on Activities: Monitor and analyze the performance of lead generation campaigns, reporting on key metrics and using CRM systems to track lead progress.
  • Continuous Learning and Improvement: Stay updated with the latest trends and best practices in lead generation and the SaaS industry, continuously refining tactics for improved results.


Qualifications:

  • Proven experience in lead generation, preferably in a B2B SaaS environment.
  • Strong understanding of marketing and sales processes.
  • Expertise in developing and executing email campaigns.
  • Proficiency in using lead generation tools such as Apollo, ZoomInfo, and CRM systems like HubSpot.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and as part of a team.
  • Highly organized with strong analytical skills.

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