Performance Marketing Manager

4 weeks ago

Faridabad, India Infinity Advertising Network Full time

Role Overview

We are seeking a Performance Marketing Manager to lead the execution of data-driven, ROI-focused campaigns across multiple digital channels. This role is central to our transformation vision, ensuring both the organisation and its clients achieve measurable growth through paid media, automation, and full-funnel performance strategies. The ideal candidate is analytical, hands-on, and able to combine strategy with flawless execution.

Key ResponsibilitiesPaid Media Execution & Optimization


• Own and manage performance campaigns across Google Ads, Meta, LinkedIn, Programmatic, and emerging channels.


• Develop and optimize campaigns for customer acquisition, retention, and engagement with clear ROI targets.


• Implement A/B testing, bidding strategies, remarketing, and audience segmentation to maximize performance.

Data & Analytics


• Build performance dashboards to monitor KPIs for organisation and clients.


• Conduct weekly, monthly, and quarterly performance reviews with insights and next-step recommendations.


• Collaborate with data/BI teams to integrate first-party data, attribution models, and predictive analytics.

Funnel & Conversion Optimization


• Design and implement end-to-end user journey mapping across awareness, consideration, and purchase stages.


• Manage landing page optimization, CRO experiments, and lead nurturing flows.


• Partner with content, UX, and design teams for better creative-performance alignment.

Martech & Automation


• Deploy marketing automation platforms (HubSpot, Marketo, Salesforce, etc.) to drive lead scoring, email journeys, and retargeting campaigns.


• Ensure pixel/tag management and server-side tracking for accurate measurement in a cookieless environment.

Client & Internal Collaboration


• Translate business goals into performance strategies for both organisation and clients.


• Act as a consultant for clients, advising them on best practices, benchmarks, and growth opportunities.


• Work closely with creative, content, and product marketing teams to deliver full-funnel impact.

Key KPIs


• CAC & ROI: Reduce cost of acquisition by 15–20% YoY.


• Revenue/Leads Growth: Achieve quarterly targets set for both clients and organisation.


• Funnel Conversion Rates: Improve landing page conversion rates by 10–15%.


• Retention & LTV: Increase customer retention and lifetime value through remarketing & automation.


• Client Impact: Deliver measurable performance uplift for client portfolios.

Qualifications & Experience


• Bachelor's/Master's in Marketing, Business, Data Analytics, or related field.


• 5–8 years of hands-on experience in performance marketing (agency + client-side mix preferred).


• Strong expertise in Google Ads, Meta, LinkedIn, Programmatic, SEO/SEM, and Affiliate Marketing.


• Proficiency with analytics tools (GA4, Mixpanel, Power BI, Looker Studio) and attribution models.


• Familiarity with MarTech/CRM platforms like HubSpot, Marketo, Salesforce, Braze.


• Strong analytical, communication, and stakeholder management skills.


• Certification in Google Ads / Meta / Analytics preferred.

Ideal Candidate Attributes


• Data-driven storyteller with ability to simplify complex numbers into actionable insights.


• Strong balance of strategy + execution mindset.


• Excited about driving transformation through performance marketing innovation.


• Comfortable working in a fast-paced, growth-driven environment across industries.

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