Meta performance marketer

2 weeks ago

Faridabad, Haryana, India Hobfit Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Company Description

Hobfit is reimagining women's health by combining medical care, AI-powered workouts, and habit-driven coaching, all rooted in science. We assist women in managing weight loss, PCOS, thyroid, BP, fatigue, hormonal imbalances, and gynecological issues through personalized medical expertise, smart movement, and culturally relevant nutrition. With over 500,000 users and a team of 500+ doctors, dieticians, and 100+ certified coaches, Hobfit serves users across 5+ countries. Our tech-enabled platform features AI-powered home workouts, lab test integrations, calorie and period trackers, and community support. At Hobfit, we aim to solve health issues at the root, helping women reclaim control of their health.

Role Description

This is a full-time role for a Meta Performance Marketer, located on-site in Faridabad. The Meta Performance Marketer will be responsible for creating and optimizing paid marketing campaigns across Meta platforms to drive user acquisition and engagement. The role involves analyzing performance data, conducting A/B tests, and deploying ad strategies. This individual will also collaborate with cross-functional teams to align marketing efforts with business objectives.

Qualifications

  • Experience with Meta advertising platforms, including Facebook Ads Manager and Instagram Ads
  • Strong analytical skills for performance data analysis and campaign optimization
  • Knowledge of A/B testing methodologies and conversion rate optimization
  • Skills in budget management and bid strategy implementations
  • Ability to create engaging ad creatives and copywriting
  • Collaboration skills to work with cross-functional teams and align marketing strategies
  • Bachelor's degree in Marketing, Business, or related field
  • Experience in health tech or women's health is a plus

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