
Digital Marketing Specialist
1 week ago
Location: Faridabad (On-site)
Employment Type: Full-time
About Us:
At Pinq, we're more than just a women's lifestyle brand—we're on a mission to bring premium, thoughtfully designed products that add comfort, style, and confidence to everyday life. As we continue to expand, we're looking for a Digital Marketing Specialist to take charge of our paid advertising campaigns and drive measurable growth for the brand.
Role Overview:
You will be responsible for strategizing, executing, and optimizing paid campaigns with a strong focus on Google Ads (Search, Shopping, Display, YouTube). A working knowledge of Meta Ads (Facebook & Instagram) will be an added advantage. The right candidate is data-driven, ROI-focused, and passionate about scaling a D2C lifestyle brand.
Key Responsibilities:
- Plan, manage, and optimize Google Ads campaigns (Search, Shopping, Display, YouTube) to drive revenue and customer acquisition.
- Conduct keyword research, competitor analysis, and A/B testing to improve performance.
- Monitor campaign metrics (ROAS, CAC, CTR, CPA) and prepare weekly/monthly reports.
- Collaborate with creative and brand teams to ensure ad messaging resonates with our audience.
- Manage budgets efficiently and maximize ROI across campaigns.
- Support Meta Ads campaigns when required.
- Stay updated with the latest trends in performance marketing and e-commerce.
Requirements:
- 2–4 years of proven experience in Google Ads campaign management (e-commerce/D2C preferred).
- Working knowledge of Meta Ads is a plus.
- Strong analytical skills with hands-on experience in Google Analytics, Tag Manager, and Excel/Sheets.
- Ability to balance creativity with numbers to deliver growth.
What We Offer:
- Opportunity to be part of a fast-growing women's lifestyle brand.
- Competitive salary with performance-based incentives.
- A creative and collaborative work environment.
- On-site role at our Faridabad office.
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