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Brand Solutions Lead

1 month ago

Delhi, India Schbang Full time
Years of Experience:3-4 years

Department:Integrated Solutions

Purpose of role:Work on brand projects and contribute to the creation of online and/or offline experiences. Manage work efficiently, generate ideas collaboratively with the team, and exhibit a passion for content. You will be expected to manage multiple platforms to drive engagement and inspire positive customer behavior.

Major Responsibilities:Interacting with clients, understanding briefs, planning, and management of campaigns, monthly evaluation, and executing solutions to enhance the brand’s positionDisplaying thorough knowledge of the brand accounts under your purview including, but not limited to, the brand’s values, product/service offerings, short-term and long-term goals, current and Future plans, and target audiencesPossessing the knowledge of digital and mainline marketing, effective targeting, and design thinking, under the limelight of creative and strategic solutions and with the power to apply this advantage to Content Marketing, SEO, SEM, Affiliate Marketing, Analytics, etc.Strategizing on monthly digital marketing plans to meet brand objectives based on the client’s briefsUpholding the design aesthetics for the brand and constantly endeavoring to elevate the imageryEffective and timely implementation of strategies, evaluation of their impact, and tactical identification of any re-alignment requiredSetting timelines for projects based on the brand’s priorities, and managing the client’s expectations by keeping them informed on the various activities being pursued synonymously to fulfill goalsTimely reporting of the brand’s performance to the client as per the pre-decided scope, identifying learnings from the same and implementing them based on the findingsMaking note of and enrolling regular feedback from the client on the quality of work and possible areas of improvementManaging and tracking monthly, quarterly, and annual budgets prescribed by brands by virtue of AOPs or quarter-planning activities and striving to exhaust this budget in the pursuit of up-selling furtherIdentifying opportunities for integrated services for existing clientsPlanning and aiding in the implementation of integrated strategies for brands, while driving business value for the sameBeing the primary custodian for the brand when it is an integrated activityPossessing excellent presentation skills with a drive to pitch ideasIdentifying opportunities within the teams to take up more business/projectsTracking of revenue achieved in an effective and error-free manner, aiding finance teams in the collection of outstanding payments, and planning incoming revenue streams to strategically achieve the targets assignedSound and judicious interaction with internal and external stakeholders to attain a seamless workflow and build valuable relationships

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