Brand Solution Strategist

2 weeks ago

Delhi, Delhi, India Schbang Full time

Job description

JOB PURPOSE

This position is responsible for:

  • Basic copywriting for posts and handling Online Reputation Management (ORM) for the brand/s assigned.
  • Monthly/ Weekly report to the Management/ Client regarding the account's activities.
  • To liaise with internal stakeholders of Schbang to ensure that projects are running smoothly on time.
  • Understanding the client's requirements/ brief and accordingly getting the internal teams to provide creative solutions.
  • Presenting the creative solution to the client, getting necessary approvals, and working towards finalizing the approach for further course of action.
  • Tracking competition brands to understand and define the brand way forward that will differentiate the brand from the competitors
  • Tracking industry as well as category trends to incorporate the same in marketing strategies/content
  • Keeping an eye out for moments and topics that may be relevant to the brand
  • Provide timely feedback to the internal teams and make sure appropriate revisions are made to the concept, design, etc.
  • Research Social Media platforms such as Facebook, Instagram, YouTube, LinkedIn and Twitter and media websites like Inshorts and other news platforms such as Google News; daily for platform updates and trends to inform the team about the same.
  • Understanding of the consumer and delivering relevant content which in turn drives success for the brand.
  • Maintaining Job Status Report (JSRs) in order to ensure the work for the brands is synced well within the team and the work is executed in a timely manner.

KEY RESULT AREAS

Ensure complete dedication and ownership of assigned work within the allotted time span

Retention of Clients: Client retention has a direct impact on profitability. He/she is responsible for any attrition of clients due to any performance or behavioral related crisis.

The interest of the internal and/or external stakeholders should be of paramount importance to every team member

External Stakeholders:

Client relations and Expectations: Maintain a positive relationship with the client and ensure the client is satisfied with the work being generated.

  • Ensure the percentage of rework is kept at the minimum. Ensure client meetings take place on a monthly basis (as per their requirements or the time frame set).
  • Ensure the client is in sync with the social media strategy being implemented and the client's deliverables are met within the predefined time frame set by the client.
  • Communication to and from the client is to be seamless as well as documented (Minutes of the meeting)
  • Need to take onus of the Brand and ensure content is put up on social media platforms and following up with clients

Coverage of all promotional events: Responsible for accurately covering all promotional/ special events/occasions/days and suggesting possible collaboration opportunities relevant to the brand.

Internal Stakeholders

Design department: Ensure the clients brief is accurately passed on to the design department to avoid a high percentage of rework on the creative

Coordination with other departments like Tech, Media and Motion Departments on all the Brand requirements from planning till execution and follow up with the team. SEO – update articles on the blog with the relevant tags.

Maintain To-do list and updated on Mail/Google sheet/ Asana

Schbang expects innovation and creative input while following the standard operating procedures for seamless flow of work process

Client briefs: Understand the client's clear objectives about the brand, the current position and the key issues defining it and what exactly it is that the client requires.

Research: Responsible to carry out in-depth research about the clients brand and competitor brands, including previous campaigns run by the clients brand along with competitor brands. Update with the new trends in the Digital space and make recommendations to the clients.

Copywriting: Basic copywriting for posts for the brand/s assigned.

Strategy and direction: Working in tandem with the Brand Solutions Lead/ Group Brand Solutions Manager to arrive at a digital strategy.

Execution

  • Content bank: Curate relevant content which would be appealing to the client's ideal customers. Create an innovative buzz around the brand, its product promotions, launches and brand-sponsored events
  • Departmental coordination:
  • Ensure the brief received from the client is accurately passed on to the design department
  • Brainstorm on design ideas keeping in mind the client brief. Provide reference images if and when required.
  • Ensure the design team understand the brief and assist them if they required any inputs during design process
  • Responsible for receiving the creative's back from the design team. He/she should act as the bridge between the client and designer. And is responsible for explaining and selling the designers creative's and concept to the client.
  • Approval: Ensure the final content bank is forwarded to the client or Account Lead/GSM for approval. Take corrective action by making the changes if and when required
  • Posting and ORM: Ensure each post for each platform goes up live accurately at the right time. Ensure each comment or inquiry is replied to in real time.

Reports & The Way Forward:

  • Deliver a comprehensive report to the Account Lead/GSM by the 3rd of every month and share with the client by 5th of every month (or the timeframe decided upon with the client).
  • Update the client about the progress of their brand explaining the position of the brand, the increase in the visibility, the increase in the likes, shares, tweets, retweets etc. are all mentioned so as to give the client a holistic idea of where the brand falls.
  • Responsible for sending the clients a set of solutions/ideas or future plans that are likely to work for the brand

Legal compliances: Responsible for ensuring all legal and ethical compliances are met. Ensure no laws are breached by posting profane content that could hurt the sensibilities of any individual

Ensure all the images used do not have any copyright infringement.

GROW AND DEVELOP

Schbang expects employees to be proactive and take initiative to develop and enhance their skills to grow quickly in their professional careers

Develop Relationships: Build a strong relationship with team members. Maintain relationships with the employees in their department along with other departments, with due respect to discipline

Teamwork: Promote a sense of team spirit amongst team members. Ensure fair practices are the core belief of the team

Industry

  • Advertising Services

Employment Type

Full-time

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