GPM - International Marketing - Emerging Markets

2 weeks ago

Mumbai, India USV PRIVATE LIMITED Full time
Role: Marketing (Individual Contributor)

Designation: Group Product Manager - International Business

Reporting To: Marketing Manager

Location: HO @ Govandi, Mumbai.

Job Objective: Be a marketing resource person for managing cardio-diabetes brands across Emerging markets.

Key Responsibility Areas

Marketing Strategies

- Participate in formulation of marketing strategy, brand plan- Develop promotional activities for assigned portfolio in existing markets and newer markets- Prepare annual therapy plan- Identify new business opportunities- Including new products, SKUs in existing markets and work on new market entry strategies

Support in effective implementation of strategies

- Help Country managers / Local PMT to ensure timely procurement for team- Timely delivery of inputs- Dispatch plan for team- Train MRs on input- Feedback- Check ABMs and MRs understanding of strategies- Conceptualize & oversee digital campaigns done by external ad agencies.

Stakeholder engagement

- Maintain Rapport and customer contact with a given list of KOLs and seek insights to strengthen USV. Identify KOL needs and address them.- Coordinate with managers to ensure timely completion of activities/campaigns- Attend assigned meetings, conferences, CMEs to build and strengthen relationship with KOLs- Coordinate with CFT like regulatory/manufacturing /BD/finance etc to work on new products

Self-Development

- Identify areas of self-development with the help of a reporting manager and work on an agreed action plan, which will be revived on a continuous basis.

Educational qualification and experience

1. Pharmacy graduate with MBA in marketing or international trade/business2. Minimum experience; 8 to 10 years out of which last 2-4 years in international marketing3. An exposure to East African countries will be an advantage.

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