GPM - International Marketing - Emerging Markets

2 weeks ago


Mumbai, India USV PRIVATE LIMITED Full time
Role: Marketing (Individual Contributor)
Designation: Group Product Manager - International Business
Reporting To: Marketing Manager
Location: HO @ Govandi, Mumbai.
Job Objective: Be a marketing resource person for managing cardio-diabetes brands across Emerging markets.
Key Responsibility Areas
Marketing Strategies
Participate in formulation of marketing strategy, brand plan
Develop promotional activities for assigned portfolio in existing markets and newer markets
Prepare annual therapy plan
Identify new business opportunities
Including new products, SKUs in existing markets and work on new market entry strategies
Support in effective implementation of strategies
Help Country managers / Local PMT to ensure timely procurement for team
Timely delivery of inputs
Dispatch plan for team
Train MRs on input
Feedback
Check ABMs and MRs understanding of strategies
Conceptualize & oversee digital campaigns done by external ad agencies.
Stakeholder engagement
Maintain Rapport and customer contact with a given list of KOLs and seek insights to strengthen USV. Identify KOL needs and address them.
Coordinate with managers to ensure timely completion of activities/campaigns
Attend assigned meetings, conferences, CMEs to build and strengthen relationship with KOLs
Coordinate with CFT like regulatory/manufacturing /BD/finance etc to work on new products
Self-Development
Identify areas of self-development with the help of a reporting manager and work on an agreed action plan, which will be revived on a continuous basis.
Educational qualification and experience
Pharmacy graduate with MBA in marketing or international trade/business
Minimum experience; 8 to 10 years out of which last 2-4 years in international marketing
An exposure to East African countries will be an advantage.

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