Social Listening Analyst

1 month ago


bangalore north, India ITC Full time
Overview of Responsibilities
• Continuously monitor brand, competition, and category conversations and share insights with key stakeholders
• Set up query parameters for topics on social listening platforms like Netbase, Brandwatch, etc. 
• Identify emerging conversation themes along with the shift in consumer sentiment.
• Pull and interpret data from social listening tools, including brand mention, sentiment, conversation drivers, consumer behavior, top influencers, Key opinion leaders etc.
• Share weekly/monthly learnings with brand teams – brand health reports.
• Identify and share emerging trends – moment marketing opportunities for brands –with content and brand team.
• Explore and share new ideas and approaches for brand campaigns – basis emerging social media trends.
• Identify new consumer trends towards Food & Beverage products to help businesses in participating trends.
• Create learnings of category understanding by exploring category-specific nuances.
• Identify emerging trends that which brand can leverage for new product development, packaging, and marketing communication which can help in contextual/long-term marketing plans
• Present learnings to marketing teams, brand teams, digital media teams, and product development teams
• Top up social listening data with learnings from secondary sources like Mintel and WARC to generate actionable insights with the brand team.
• Mine customer reviews & ratings data (E-Commerce) and generate insights.
• Promote Social Intelligence practice within the organization; build on the culture of Digital first for ITC brands
• Relationship management with existing social listening agencies and lead relationships with various vendors and partners, guaranteeing optimal service delivery and its enhancements
• Continuously evaluate social listening solutions to complement and strengthen existing capability


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