Membership Communications

2 weeks ago

mumbai, India Soho House Asia Full time

Who We Are…


We are a collection of members' clubs, restaurants, hotels, workspaces and cinemas, catering to those in the film, media, fashion and creative industries. The company has unique ventures throughout the UK, USA, Canada, Europe and Asia, with new openings planned globally. Soho House is a space for its diverse membership and teams to connect, grow, have fun and make an impact. We’d love you to come on board as our next Membership Communications & Content Manager in Mumbai.


Opportunities for all…


Soho House was created to bring diverse communities of people together, and we take the same approach when building our teams. We thrive on differences and believe it is critical to our success as a global company. Soho House is proud to be an equal opportunity workplace that seeks to recruit, develop and retain the most talented people from a variety of backgrounds, perspectives, and skills. We therefore encourage applications from all genders, races, religions, ages and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.


Membership Communications & Content Manager – Soho House Mumbai


Benefits


Soho House offers competitive compensation packages for our team members that feature global benefits and perks. Whether you’re seeking entry-level employment or a new opportunity to expand your profession, we offer training to develop the technical and managerial skills necessary to grow your career.


Membership

Two Week-offs a week

Discount on Food, wine-spirits & rooms

Discount on all Cowshed products (up to 50%)

Cookhouse & House Tonic: Our Cookhouse & Tonic Programmes offer unique food and drink Training, events and opportunities to inspire and educate.

Continuous training to develop yourself personally and professionally

Local Pension plan and Health Scheme


What We Are Looking For


We are primarily looking for someone who is used to working in hospitality as the position requires understanding of how operations work. You are good with people and have a positive attitude and good problem-solving skills.


You are also comfortable with systems and administrative tasks and with managing a little team and keep them motivated.


Furthermore, we would like you to be able to say yes to the following:


Team player who communicates well with all colleagues

Punctual, reliable and trustworthy

Sense of urgency

Yes, yes, yes mentality

Can do attitude


The role…


The role…

At Soho House the Member Communications & Content Manager is responsible for driving the communications strategy for the Soho Houses to connect our members through Soho House’s digital platforms (Friends/Connect) as well as through our physical House events. They will add value, engagement and retention from the membership based in Mumbai, as well as support membership communication initiatives at a regional and global level.


The Manager will own the marketing plans for Mumbai, including public restaurants: Cecconi’s & Allis


The Manager will report into the Head of Membership & Communications for the Mumbai House. They will be based in Mumbai.


Main Duties…

-Support membership and operational requirements with a robust cross-channel communications and marketing plan for Houses, Restaurants, Hotels and Workspaces in the region – working closely with membership, Operations Directors, and site General Managers.

-Devise and execute strategies to drive awareness and revenue against member events, F&B, private hire and bedrooms across the region.

-Work closely with the global member communications team to ensure consistent and on-brand messaging across global business touchpoints – including weekly and monthly member communications strategy and content.

-Brief Marketing Copywriter on all member-facing content and communications required and brief Digital Marketing team on website and app content updates.

-Oversee printed collateral and on-site messaging to members across West London – plus content for TV home screens in Soho House bedrooms.

-Work closely with the Head of Membership & Communications for a house or region on content for regional Houses, Restaurants, Hotels and Workspaces to feed into the social media content plan for the @SohoHouse__ Instagram channel and all regional accounts for ----Restaurants, Hotels and Workspaces

-Spend a portion of their time walking the floor, spending time with members including answering inquiries and driving our digital memberships, Connect and Friends



For public sites:

Leverage customer communication channels to drive awareness and conversion of Soho Friends (July 2020 onwards)

Work with in-house PR team to drive awareness and press coverage for public Soho House sites

Plan and brief all email campaigns for public sites to the Digital Communications and CRM team.


Brief Marketing Copywriter on all public content and communications required and brief Digital Marketing Assistant on updates to existing websites.

Oversee the monitoring of public listings for Mumbai site on Yelp, TripAdvisor and other public data aggregators.

Work with platforms such as OpenTable to drive awareness and covers for public restaurants.

Work with the Digital Marketing team on paid search strategy and execution for relevant business units.

Work closely with the UK Head of Social to establish social content strategy for public sites, as well as a relevant Influencer marketing strategy.

Work closely with the UK partnerships team to identify new marketing opportunities including brand events and activations for West London sites.

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