User acquisition

1 week ago


Kollam, Kerala, India Sportskeeda Full time

Nazara Technologies is a diversified, India-based gaming and sports media powerhouse with a global footprint. From interactive gaming to early learning and esports, our products are loved by millions. We're now looking for a User Acquisition Manager to help us scale even faster. Role OverviewWe're seeking a results-driven UA Manager with 4+ years of experience in mobile performancemarketing and growth. This role will own the user acquisition strategy across top ad networks and be instrumental in driving new installs and optimizing campaign ROI.Responsibilities:Plan, launch, and scale UA campaigns across Facebook Ads, Google Ads, and other mobileacquisition platformsLeverage tools like Appsflyer, Firebase, Branch, and Mix Panel for accurate tracking,attribution, and insightsDrive measurable growth by lowering CPIs, increasing installs, and optimizing the full userfunnelCollaborate with creative, product, and analytics teams to test, learn, and iterate rapidlyWhat We're Looking For:4+ years of hands-on experience in user acquisition and mobile performance marketingStrong command of attribution platforms and mobile analytics toolsDemonstrated success in hitting acquisition goals and improving campaign metricsData-obsessed, analytical mindset with a passion for growth



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