Digital Marketing Director

2 weeks ago

Kollam, Kerala, India beBeePerformanceMarketing Full time ₹ 60,00,000 - ₹ 80,00,000

About us:

We are pioneering the future of Artificial General Intelligence with groundbreaking research and innovative AI products.

Our mission is to transform applications through intelligent, autonomous solutions that drive efficiency and growth.

We seek a seasoned performance marketing leader to optimize our initiatives across multiple channels.

This role will be responsible for developing, executing, and managing paid marketing campaigns to drive user acquisition, maximize return on investment (ROI), and scale our customer base.

The ideal candidate will have expertise in paid media, analytics, and campaign optimization.

  • B2B SaaS marketing experience is mandatory, with a deep understanding of SaaS sales cycles and customer lifetime value (CLV).
  • Develop and execute performance marketing strategies across various digital channels to drive customer acquisition and revenue growth.
  • Lead the creation and management of paid campaigns across multiple platforms, ensuring alignment with business objectives and key performance indicators (KPIs).
  • Analyze campaign performance and continuously optimize bids, targeting, creatives, and messaging to ensure maximum ROI.
  • Monitor and manage daily, weekly, and monthly performance reports, ensuring campaigns stay on track and meet performance goals.
  • Conduct A/B testing and experimentation to optimize landing pages, ad creatives, and overall campaign performance.

We are looking for a candidate with 4-6 years of experience in performance marketing, digital advertising, or similar roles with a proven track record of driving measurable results.

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