Performance Marketing Specialist

5 days ago


Bengaluru, India THE BARE BAR Full time
About Us

:The Bare Bar is a sustainable, handcrafted beauty and wellness brand offering natural, eco-friendly products designed to nurture both body and environment.

Job Overview

:We are seeking a dynamic

Performance Marketing Specialist

to manage all aspects of our digital marketing efforts across e-commerce platforms and marketplaces. This individual will be solely responsible for driving performance marketing efforts, optimizing campaigns, and maximizing ROI.

Responsibilities

:Campaign Management

: Manage all aspects of paid search campaigns, including keyword research, ad copy creation, bid management, and performance analysis across Google Ads, Facebook Ads, and marketplaces (Amazon, Flipkart, etc.).Lead Generation Campaigns

: Plan, execute, and optimize lead generation campaigns to drive qualified leads through Google Ads and Facebook Ads.A/B Testing

: Conduct A/B tests on ads, landing pages, and other campaign elements to continuously improve performance.Budget Management

: Allocate and manage budgets across campaigns, ensuring efficient spend and maximizing ROI.Performance Tracking

: Monitor and analyze campaign performance metrics, using data-driven insights to make strategic decisions and optimizations.Reporting

: Generate detailed reports on campaign performance, progress, and insights, and present updates to senior management.Collaboration

: Work closely with creative, content, and analytics teams to ensure cohesive campaign execution and alignment with broader marketing goals.Market Research

: Stay updated with the latest trends, tools, and best practices in SEM, PPC, and digital marketing to ensure innovative, competitive campaigns.

Requirements

:3+ years of experience in performance marketing, preferably in D2C or e-commerce.Expertise in managing paid campaigns across Google Ads, Facebook Ads, and marketplace platforms like Amazon and Flipkart.Strong data analysis skills with the ability to translate insights into actionable steps.Proven experience in budget management, paid media, marketplace management and A/B testing.Excellent communication skills and ability to work cross-functionally.



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