Superpe Marketplace

Performance Marketing Specialist

- The Performance Marketing Specialist will play a crucial role in driving online growth and acquiring new users through effective Google Ads and Meta Ads campaigns.

- This individual will be responsible for managing and optimizing performance marketing campaigns across both platforms, with a focus on app install campaigns.

Key Responsibilities :

Campaign Management :

- Plan, execute, and manage performance marketing campaigns on Google Ads and Meta Ads, with a focus on app install campaigns.

Budget Management :

- Manage performance marketing budgets of at least Rs. 50 lacs per month across all channels.

Performance Optimization :

- Continuously monitor and optimize campaign performance to achieve key performance indicators (KPIs) such as cost per acquisition (CPA) and return on ad spend (ROAS).

Platform Expertise :

- Demonstrate deep expertise in both Google Ads and Meta Ads platforms, including their features, targeting options, and bidding strategies.

Tag Management :

- Utilize Google Tag Manager and Meta Tag Manager to implement tracking and measurement for campaigns.

Attribution :

- Utilize tools like AppsFlyer to track app installs and attribute conversions to marketing channels.

Required Skills and Qualifications :

Performance Marketing Experience :

- 3-6 years of hands-on experience in performance marketing, with a focus on Google Ads and Meta Ads.

Platform Expertise :

- In-depth knowledge of Google Ads and Meta Ads platforms, including their features, targeting options, and bidding strategies.

App Install Campaigns :

- Proven experience in setting up and managing app install campaigns across both platforms.

Analytical Skills :

- Strong analytical skills to analyze campaign data and identify optimization opportunities.

Problem-Solving :

- Ability to troubleshoot campaign issues and find effective solutions.

Communication :

- Excellent communication skills to collaborate with team members and stakeholders.