Digital Marketing Strategist

4 weeks ago


Bengaluru, Karnataka, India Superpe Marketplace Private Limited Full time

Job Title: E-commerce Growth Specialist

About the Role:

We are seeking a highly skilled E-commerce Growth Specialist to join our team at Superpe Marketplace Private Limited. As a key member of our marketing team, you will be responsible for driving online growth and acquiring new users through effective Google Ads and Meta Ads campaigns.

Key Responsibilities:

  • Plan, execute, and manage performance marketing campaigns on Google Ads and Meta Ads, with a focus on app install campaigns.
  • Manage performance marketing budgets of at least Rs. 50 lacs per month across all channels.
  • Continuously monitor and optimize campaign performance to achieve key performance indicators (KPIs) such as cost per acquisition (CPA) and return on ad spend (ROAS).
  • Demonstrate deep expertise in both Google Ads and Meta Ads platforms, including their features, targeting options, and bidding strategies.
  • Utilize Google Tag Manager and Meta Tag Manager to implement tracking and measurement for campaigns.
  • Utilize tools like AppsFlyer to track app installs and attribute conversions to marketing channels.

Requirements:

  • 3-6 years of hands-on experience in performance marketing, with a focus on Google Ads and Meta Ads.
  • In-depth knowledge of Google Ads and Meta Ads platforms, including their features, targeting options, and bidding strategies.
  • Proven experience in setting up and managing app install campaigns across both platforms.
  • Strong analytical skills to analyze campaign data and identify optimization opportunities.
  • Ability to troubleshoot campaign issues and find effective solutions.
  • Excellent communication skills to collaborate with team members and stakeholders.


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