Digital Content Leader

2 days ago

Bengaluru, India Decathlon Full time

Posted on 08/05/2025 Mission At Decathlon Sports India, our purpose is to "Move people through the wonders of Sport" We believe the way to achieve this is by transforming digitally and creating a WOW experience for our users through seamless omni journey both inside our stores and online through our website and shopping App. We are undergoing a strategic transition in our business model to capitalize on this changing behavior and grow our digital business by 3X in the coming 2 years. TEAM BACKGROUND : You will be a part of the digital commerce leadership team at Decathlon, with focus on: Design & Upkeep of category hierarchy Attribute Design of Texts, Images, Videos & A+ Content Activation of SKUs QC checks SEO compatibility of catalogue and PDP Agency Management AI in content management Job Description : We are seeking a digital content leader who will design and manage the content strategy for the D2C website and marketplaces. The incumbent will be responsible for setting the priorities for the year and then forming a set of team members and agencies and work with the Indian sports ecosystem leaders, the digital category teams and the relevant stakeholders in France to have the best in class content to the customers. The incumbent should set up a consistent process on how the products are going live post all checks and balances and ensure 100% products are live on the relevant websites. Bringing innovation, AI, lifestyle and SEO elements to the catalogue structure will be important along with industry best practices. The candidate should be able to demonstrate with metrics the success of enhancing content via analytical tools and also justify the ROI. Profile Responsibilities : Strategy Putting together the content strategy for the D2C website and marketplaces align with the leadership teams Put processes in place and prioritize key action items for the year  Put success metrics in place and monitor them Thought leadership of bringing AI in content People Team Recruitment and Management Teammate Skills and Career Development Delegation and Decision Making Performance Evaluation for Team Agency Management Stakeholder Management / Collaborations The candidate should be able to work with various Indian and Global teams to get the best practices and processes in content management Must have detailed knowledge of how to identify, set charters and manage content agencies. Qualifications : Master's degree. Demonstrated expertise in content & catalogue management, preferably within the D2C or ecommerce sector for 8-10 years Should be able to work with various teams and get his/her work done within timelines Agency Management Outstanding communication with an ability to create visualizations and present to the leadership teams.

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