Manager - Marketing

3 weeks ago


Bangalore City, India Elite Foods Pvt. Ltd. Full time

ResponsibilitiesMust-Have:Implement the annual marketing calendar across regions and categories with a focus on seasons, key SKUs, and assess campaign effectiveness to make necessary improvements.Plan and execute annual field marketing activities such as in-store activations, sampling programs, taste trials, and consumer engagement events, dealer boards, hoardings, other outdoor need, ensuring alignment with the company's overall marketing objectives.Collaborate with the sales team to ensure marketing activities support retail and wholesale goals, providing actionable feedback to optimize in-market performance.Build and maintain strong relationships with local marketing vendors, and trade partners to facilitate marketing initiatives.Work closely with branding, packaging, and production teams to ensure cohesive execution of marketing campaigns and product launches.Coordinate with Legal & R&D teams to ensure that all product-related marketing materials comply with statutory and legal requirements.Lead market research efforts (qualitative and quantitative) to gather consumer insights, support new product development, and ensure successful product launches.Supervise and manage field marketing executives, ensuring they have the resources and guidance needed to execute campaigns effectively.Monitor market trends and competitor activities to make strategic recommendations for improving field marketing efforts.Good-to-Have:Lead the identification and management of local vendors for in-shop branding, shop boards, and consumer promotions to ensure high-quality, timely campaign execution.Drive the development of innovative field marketing initiatives that enhance consumer engagement and promote brand loyalty.Work with the sales team to gather insights on the efficacy of marketing activities and support product sell-through at retail points.QualificationsBachelor's degree or equivalent experience10+ years' experience in marketingStrong verbal, written, and organizational skills



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