Performance Marketing Manager

2 months ago

Bangalore City, India sugar.fit Full time
Who Are We?Founded in 2021, Sugarfit, is a collective of passionate pioneers, united by a singular vision: to tackle diabetes through evidence-based approaches and personalized metabolic care.Think of us as architects of holistic wellness. Our Personalised evidence-based path to Type 2 and Pre-Diabetes Reversal & management focuses on sustainably getting your blood sugar levels under normal range (HbA1c below 6.5%) and helping you maintain that for the long term by gradually reducing and eventually eliminating reliance on active medications. Fueled by $11 million in Series A funding from renowned investors like Cure.Fit, Tanglin Venture Partners, Endiya Partners, and MassMutual Ventures, we're on a mission to transform how people manage their health. In other words, we do not settle for management;

we engineer reversal. It is a bold ambition, demanding a bold approach. And that's where you come in.What Do We Do?Sugarfit transcends a singular product;

it is an ecosystem of transformation. Our expert led team leverage three things for the best outcomes: The precision continuous glucose monitoring (CGM)The intelligence of machine learningThe wisdom of medical science. Profile SnapshotOwn end-to-end performance marketing, from strategic planning to hands-on execution.Measure and report on campaign performance, providing insights for continuous improvement against Key Result expectations.Conduct market and competitive research to identify opportunities and enhance campaign effectiveness.Build creatives that enhance performance metrics and execute multiple experiments as planned.Foster a culture of experimentation, Plan, execute, measure, and optimize campaigns based on data-driven insights.Demonstrate strong analytical abilities to optimize both marketing campaigns and overall product user experience.Develop and manage long-term marketing budget projections, ensuring effective resource allocation for strategic growth.Have managed the scale of 1CR INR+ monthly spendsExperience in strategising organic growth for products - SEO, ASO, Referrals, content marketing etcMust Haves:Minimum 2-4 years of experience in Performance Marketing.Hands-on experience with Meta marketing and Google, and Twitter.Hands-on experience with analytics tools such as Google Analytics, and Appsflyer. Ability to extract meaningful insights from data to inform marketing strategies and campaign optimizations.Proven experience in designing and executing A/B experiments to test and refine marketing strategies.Good to Haves:Proficient in driving landing page optimization initiatives as an integral part of the user funnel conversion process.Additional experience of running app campaigns would be a plus.

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