Regional Rides Coordinator

3 days ago

Lucknow, India Royal Enfield Full time
Job RequirementsPosition titleRegional Rides Coordinator

Reports toDeputy Manager - Rides & Community

Job gradeSenior Engineer

LocationLucknow

Job PurposeYou will contribute to the rides and events in the “ride out” and “ride-more” (branded) category and help in delivery which will include conceptualization, planning, implementation and closures. You will work with an objective to enhance the engagement with existing and potential customers and increase brand advocacy through superlative experiences.

Key ResponsibilitiesYou will contribute to the existing “ride out” and “ride-more” (branded) events/ Regional rides as per the OTIF measuresYou will conceptualize and design new rides and events for ride out and ride more (branded events), deploy the pilot and convert the initiative into an SOP for ongoing implementation;You will define the proof of concept for ride, ride more and ride-pure activities and events and create the SOPs and guidelines; You will also review and update these SOPs at regular intervals to ensure relevanceYou will create briefs for all the events including the nature of ride, plan, target group, timelines and other details required for executionYou will provide the brief for the event to the content and digital teams across the all the three phase i.e. pre-ride, rides for ensuring master creative design while seeking inputs from all relevant stakeholders, You will partner with various teams for ensuring OTIF creation and dissemination of content;You will prepare the revenue expenditure for the ride/ event including a detailed recce, estimate supported by quotations and pre-bookings are healthy practices for further approvalsYou will ensure landing of SOPs to the user groups/ stakeholders and ensure implementation in line with the guidelines and normsYou will review the effectiveness of various ride more and ride pure events and ensure continuous improvement to provide a better experience to the ridersYou will provide inputs to Zonal R&C for budget creation and track the budget on an ongoing basis for various events basis 4QP and highlight anyYou will work with the PR team to create and disseminate content for Rides to R&C Activation leads/dealers to promote Rides and expand the riding community

Work ExperienceEducationBachelor’s degree in Business or a relevant field / Bachelor in Engineering / Technology - Mechanical

Experience5+ years of relevant experience in a similar role in sales or business development capacityRider

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