Regional Rides Coordinator

2 weeks ago

lucknow, India Royal Enfield Full time
Job Requirements

Position title

Regional Rides Coordinator

 

Reports to

Deputy Manager - Rides & Community

 

Job grade

Senior Engineer

 

Location

Lucknow

 

Job Purpose

You will contribute to the rides and events in the “ride out” and “ride-more” (branded) category and help in delivery which will include conceptualization, planning, implementation and closures. You will work with an objective to enhance the engagement with existing and potential customers and increase brand advocacy through superlative experiences. 

 

Key Responsibilities

  • You will contribute to the existing “ride out” and “ride-more” (branded) events/ Regional rides as per the OTIF measures
  • You will conceptualize and design new rides and events for ride out and ride more (branded events), deploy the pilot and convert the initiative into an SOP for ongoing implementation; 
  • You will define the proof of concept for ride, ride more and ride-pure activities and events and create the SOPs and guidelines; You will also review and update these SOPs at regular intervals to ensure relevance 
  • You will create briefs for all the events including the nature of ride, plan, target group, timelines and other details required for execution 
  • You will provide the brief for the event to the content and digital teams across the all the three phase i.e. pre-ride, rides for ensuring master creative design while seeking inputs from all relevant stakeholders, You will partner with various teams for ensuring OTIF creation and dissemination of content; 
  • You will prepare the revenue expenditure for the ride/ event including a detailed recce, estimate supported by quotations and pre-bookings are healthy practices for further approvals 
  • You will ensure landing of SOPs to the user groups/ stakeholders and ensure implementation in line with the guidelines and norms 
  • You will review the effectiveness of various ride more and ride pure events and ensure continuous improvement to provide a better experience to the riders 
  • You will provide inputs to Zonal R&C for budget creation and track the budget on an ongoing basis for various events basis 4QP and highlight any
  • You will work with the PR team to create and disseminate content for Rides to R&C Activation leads/dealers to promote Rides and expand the riding community

Work Experience

Education

Bachelor’s degree in Business or a relevant field / Bachelor in Engineering / Technology - Mechanical

 

Experience

5+ years of relevant experience in a similar role in sales or business development capacity

Rider


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