Specialist - Marketing & Communications

4 weeks ago

bangalore, India Udhyam Learning Foundation Full time

About Udhyam:

Udhyam Learning Foundation (Udhyam) is on a mission towards Making Bharat Entrepreneurial. We believe that entrepreneurship is a powerful way to channelize an individual’s potential. Entrepreneurship enables agency and allows an individual to work on their strengths while creating value for the world.


Our programs:

• Udhyam Shiksha works on developing entrepreneurial mindsets among the youth and enabling them to achieve their potential, having impacted ~24,00,000 learners across 12 Indian states.

• Udhyam Vyapaar focuses on nano businesses in India, and solving large problems faced by them, at scale; having already enabled up to a 27% income uplift for 5000+ entrepreneurs.


The goal for Udhyam is to build a thriving and supportive ecosystem, where every individual feels empowered to define their own path.


About Marketing @ Udhyam:

The heart of an NGO, the mind of an enterprise and the pace of a startup. Rolled into one, this explains a bit about the kind of organisation (& team) we are. We are committed to the bigger picture of creating work which has lasting value and deep impact. As an organisation, we value the spirit of experimentation, high ownership and collaboration. We are also focused on scale and speed.


The marketing and communications team is a small and high impact team. We are zealous about customer centricity and our passion to make a difference is matched with our empathy. In everything we do, we endeavour to pursue excellence. We are on a happy journey to Make Bharat Entrepreneurial through our education and livelihood programs. On the days we are in office (we are a hybrid working organisation with a minimum of two days in office currently) it’s a rocking party with everyone else joining the laughter and the fun. There is always food (for thought too), loud discussions and roaring conversations. Yes, we also choose to burn the midnight oil to honour the commitments we make.


The Role :

  • Work with business leads to create and implement the marketing strategy for Udhyam Learning Foundation and its Business Units.

  • Conceptualize marketing and branding initiatives both for the organisational brand (Udhyam Learning Foundation) and BU level brands (Udhyam Shiksha and Udhyam Vyapaar).

  • Work with BUs to enable them to succeed by creating brand awareness, inbound lead generation, ground visibility, stakeholder outreach.

  • Be customer and goal focused in approach while designing any interventions, be it with other stakeholders, or the end users of our various interventions.

  • Plan and execute campaigns on owned, earned, paid and shared media such as events, PR, email, CRM, social media, website, other digital assets, offline media, BTL collaterals, etc.

  • Work towards agreed upon marketing and branding goals and create budgets to manage all the above.

  • Work with the various marketing agencies to define and ensure that the deliverables are met.

  • Ensure integration of marketing and brand values into the company's appropriate operational and support systems.

  • Track, monitor, measure & report marketing activities.


Required Skills & Experience :

  • 2 - 5 years of marketing experience

  • Creative thinker, with the ability to write good briefs and come up with good marketing campaigns

  • Experience managing branding, communication (including design/content) and marketing activities at scale

  • Have a strong grasp of storytelling, conceptualising and communicating information/content in an interactive way.

  • Familiarity with design tools.

  • Operational knowhow and ability to manage multiple deliverables in parallel

  • Experience managing multiple agency partners across different marketing domains

  • Detail orientation & analytical skills

  • Can exhibit high ownership as well as collaboration, when working within a team.

  • Open to exploration/experimentation of ideas and representations that will align with the team’s needs and requirements.


Mindsets we look for :

  • High ownership

  • Experimenting & Learning

  • Being Innovative

  • Empathy and Honesty


Location : Bengaluru

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