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Marketing Specialist

4 months ago


bangalore, India Newtral.io Full time
About Newtral
Newtral AI Platform- Enterprise ESG Platform for Corporates and Supply Chain
We help organizations automate their ESG metric measurements, tracking and reporting across company as well as their supply chain. Our platform solves for all corporate sustainability reporting and carbon accounting needs.
Selected specialist's day-to-day responsibilities include:
As a Marketing Specialist at Newtral, your primary focus will be on developing and executing marketing strategies that augment our brand presence, drive lead generation, and promote our AI-powered solutions.
Strategic Marketing Planning: Develop and implement comprehensive marketing plans that align with Newtral's business objectives and growth targets.
Content Creation and Management: Create engaging content for various channels, including blogs, social media, emails, and website, to communicate Newtral's mission, product offerings, and industry insights.
Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns to drive awareness, engagement, and conversion.
Market Research and Analysis: Conduct market research to understand industry trends, customer needs, and competitive landscape. Utilize insights to inform marketing strategies and product positioning.
Brand Development: Enhance Newtral’s brand identity through consistent messaging and visual representation across all marketing materials.
Digital Marketing: Manage Newtral’s online presence, including SEO/SEM, social media, email marketing, and online advertising. Monitor and analyze performance metrics to refine strategies.
Event Coordination: Organize and participate in industry events, webinars, and conferences to promote Newtral's solutions and establish thought leadership.
Collaborative Engagement: Work closely with cross-functional teams, including sales, product development, and customer support, to ensure cohesive marketing efforts.
Stakeholder Communication: Engage with internal and external stakeholders to build relationships and communicate Newtral’s value proposition effectively.
Data-Driven Decisions: Utilize marketing analytics tools to track campaign performance, generate reports, and make data-driven recommendations for continuous improvement.
You will work towards:
Driving Growth: Develop and execute strategies that drive lead generation, customer acquisition, and revenue growth.
Enhancing Brand Visibility: Increase Newtral's visibility in the market through targeted marketing initiatives and brand-building efforts.
Engaging Audiences: Create compelling narratives that resonate with our target audiences, showcasing the impact and benefits of our climate technology solutions.
Supporting Sales: Provide marketing support to the sales team, including developing sales materials, presentations, and proposals to aid in customer acquisition and retention.
Innovating Marketing Efforts: Stay updated on the latest marketing trends and technologies to continuously innovate and improve Newtral’s marketing practices.
You will grow with Newtral by:
1. Working at the intersection of sustainability + AI + climate tech
2. Building something that people want and scaling it for the planet
3. Enriching your marketing expertise leveraging real world problem solving in climate space
For additional info, please reach out to