Regional Marketing Manager

4 weeks ago

hyderabad, India The Muthoot Group Full time

KRA Regional Marketing Activity

Branch Visibility Management

New Branch Support

Weak Branch Support

B2C Management

MIS Management

Job Description:-

Regional Marketing Activity

Responsible for % increase in business through marketing activities planned & executed for the branches of various categories in the region- NCA Cost per lead: (Total expenditure on marketing/ Number of new customer leads sourced through marketing activities) maintained throughout the year. Innovative marketing Ideas initiated as per regions/local requirement

Branch Visibility Management

Develop benchmark and monitor for In- Branch Visiblity and remove all Old communications which is not relevant at the branch : Product display, In-Branch Branding, Standee, Arch , Banners and Glow signs up keeping liaising through Admin

New Branch Support

Prepare on-ground marketing calendar for the Branch to create awerness and increase in Walk-ins, % of New loans from new customers (at the branch) through marketing initiatives. Evaluate and recommend branch visiblity through Pathfinder, Wall Painting, local branch level activity etc.

Weak Branch Support

Identify the branch based on the date of launch against the Business growth in terms loan dispersed i.e. Above 2 years branch 8 Cr of business to happen. Create Visiblity and awareness for the branch through Marketing initiatives.

B2C Management

Prepare on-ground event calendar for the Region Evaluate and recommend productive , Van Marketing, Melas, Consumer promotion etc. Responsible for driving promotion activities in branch catchment areas. Business Index: (Total new customer business through marketing activities/ Total expenditure on marketing) MIS Management Monitor and report Daily activity Analyze and report effectiveness of POSM usage in Branch & Van Marketing and Consumer promotion Activity & Melas etc Productivity and cost effective analysis

Branch Visit Report Requisite Qualification Essential Graduate

Preferred Qualification in Management (Marketing) Requisite Experience Essential 2-3 years of relevant experience or field Sales in Banking, FMCG Preferred Localite preffered.

Special Skills Required

Branch Visibility /Support understanding

POSM Know-how Excel & Power Point- Basic Knowledge of Computer

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