Brand Communications Head

3 weeks ago

mumbai, India Bonanza Portfolio Ltd Full time

Job Title: Brand Communications Head

Location: (Mumbai, Maharashtra, with potential travel across India)

Job Type: Full-time

About Us: Bonanza Group is a leading financial services and wealth management group in India, dedicated to delivering comprehensive financial solutions across a range of products and services. With a robust physical presence nationwide and cutting-edge digital platforms, we cater to a diverse clientele, including individuals, families, and business partners.

Job Overview: We are seeking an experienced Brand Communications Head to lead our brand communications strategy, enhancing our brand presence and engagement across all channels. The successful candidate will be responsible for shaping our brand narrative, managing our media presence, and ensuring cohesive brand messaging across traditional and digital platforms.


Key Responsibilities:

  • Brand Strategy Development: Craft and execute a comprehensive brand communications strategy that aligns with our business goals and enhances brand visibility and reputation across all markets.
  • Content Management: Oversee the creation and distribution of compelling content for various platforms including social media, company websites, press releases, and marketing materials.
  • Public Relations: Manage relationships with media and oversee the development of press releases, media kits, and other communications to enhance our public profile.
  • Digital Marketing: Work closely with the digital marketing team to integrate brand messaging with digital marketing strategies, optimizing engagement and reach on digital and social media platforms.
  • Team Leadership: Lead and mentor a team of communications and marketing professionals, setting clear goals and managing project timelines and deliverables.
  • Stakeholder Engagement: Collaborate with internal stakeholders to ensure brand consistency and support marketing and sales objectives.
  • Crisis Management: Lead communications in crisis management situations, ensuring the brand maintains it's trust and integrity.
  • Analytics: Utilize analytics tools to track the effectiveness of communication strategies and adapt plans as necessary to meet business objectives.
  • Budget Management: Manage the budget for communications, ensuring efficient use of resources and maximizing return on investment.


Required Qualifications:

  • Bachelor’s degree in Communications, Marketing, Business Administration, or related field.
  • Minimum of 8-10 years of experience in a communications or marketing role, with at least 5 years in a leadership position within the financial services industry.
  • Proven track record of developing and executing successful brand and communication strategies.
  • Strong leadership skills and experience in team management.
  • Excellent communication, interpersonal, and presentation skills.
  • Deep understanding of digital marketing and social media strategy.
  • Experience with crisis management and public relations.
  • Ability to work in a fast-paced and dynamic environment.


Preferred Qualifications:

  • Master’s degree in Business Administration, Marketing, or related field.
  • Experience working with financial products and navigating the regulatory environment of the financial services industry.


Why Join Us? At (Your Company Name), you’ll be part of a visionary team that values innovation, integrity, and inclusivity. We offer competitive salaries, comprehensive benefits, and opportunities for career advancement in a supportive work environment.

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