Product Marketing Lead

2 weeks ago


Bengaluru, India YOptima Full time
Job Title: Product Marketing LeadLocation: Bangalore, IndiaEmployment Type: Full-time, On-site

Role Summary:As a Product Marketing Lead at YOptima, you will spearhead both inbound and outbound marketing initiatives designed to capture and expand Marketing Qualified Leads (MQLs) across both India and international markets. Your main objective will be to create captivating content and strategically disseminate it to amplify engagement, generate buzz, and attract high-quality leads.

Key Responsibilities:Develop and execute a comprehensive content strategy that includes both short-form and long-form multimedia content, tailored for channels such as email, blogs, newsletters, social media, podcasts, and SEO-enhanced websites.Design impactful marketing collaterals and case studies, and craft media and solutions kits for targeted discovery and distribution.Manage an integrated outreach strategy utilizing owned, earned, and paid media, with a focus on platforms like LinkedIn and email campaigns.Monitor industry and competitive trends to identify opportunities for demonstrating YOptima’s thought leadership through contributions to trade magazines, industry reports, speaking engagements at events, webinars, and public relations activities.

What We're Looking For:Strong background in B2B marketing with proven expertise in content creation, packaging, and storytelling.Strategic thinker with the ability to manage multiple initiatives that engage and attract a targeted audience effectively.Proficiency in leveraging various media channels for content distribution and lead generation.

Qualifications:5+ years of experience running marketing for a B2B SaaS/Tech or a Digital Media Solutions company.Excellent B2B copywriting and content scripting skills - both short form and long form - across infographics, podcast and video formats.In-depth experience running content initiatives across Website SEO, Social Media and Trade Magazines.Experience running paid media initiatives across LinkedIn and Programmatic media is a plus.Bachelor's degree in Marketing, Mass Communication, Journalism, Business Administration or related field.

Join Us:Your expertise will be crucial in driving our growth and shaping the future of our marketing efforts at YOptima. If you are looking to make a significant impact in a dynamic environment, we would love to hear from you

  • Bengaluru, India YOptima Full time

    Job Title: Product Marketing LeadLocation: Bangalore, IndiaEmployment Type: Full-time, On-siteRole Summary:As a Product Marketing Lead at YOptima, you will spearhead both inbound and outbound marketing initiatives designed to capture and expand Marketing Qualified Leads (MQLs) across both India and international markets. Your main objective will be to create...


  • Bengaluru, India YOptima Full time

    Job Title: Product Marketing LeadLocation: Bangalore, IndiaEmployment Type: Full-time, On-siteRole Summary: As a Product Marketing Lead at YOptima, you will spearhead both inbound and outbound marketing initiatives designed to capture and expand Marketing Qualified Leads (MQLs) across both India and international markets. Your main objective will be to...


  • Bengaluru, India YOptima Full time

    Job Title: Product Marketing LeadLocation: Bangalore, IndiaEmployment Type: Full-time, On-siteRole Summary: As a Product Marketing Lead at YOptima, you will spearhead both inbound and outbound marketing initiatives designed to capture and expand Marketing Qualified Leads (MQLs) across both India and international markets. Your main objective will be to...


  • Bengaluru, India YOptima Full time

    Job Title: Product Marketing Lead Location: Bangalore, India Employment Type: Full-time, On-site Role Summary: As a Product Marketing Lead at YOptima, you will spearhead both inbound and outbound marketing initiatives designed to capture and expand Marketing Qualified Leads (MQLs) across both India and international markets. Your main objective will be...


  • Bengaluru, India Aerchain Full time

    About Aerchain: ( Bangalore JP Nagar- 5 Days WFO)We are Aerchain – a B2B SaaS organisation revolutionising how sourcing and procurement is done in companies. We are backed by marquee investors and have some of the largest companies in the world as clients.We are seeking a highly skilled and experienced Product Marketing Manager to join our dynamic team at...


  • Bengaluru, India Aerchain Full time

    About Aerchain: ( Bangalore JP Nagar- 5 Days WFO)We are Aerchain – a B2B SaaS organisation revolutionising how sourcing and procurement is done in companies. We are backed by marquee investors and have some of the largest companies in the world as clients.We are seeking a highly skilled and experienced Product Marketing Manager to join our dynamic team at...

  • Product Marketer

    4 weeks ago


    Bengaluru, Karnataka, India IBM Full time

    Introduction At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most...

  • Product Marketer

    4 weeks ago


    Bengaluru, India Skep IT Sysytems Full time

    Skep IT Global 'is recruiting for StrategyCo.Global is a management consulting and technology firm headquartered in Helsinki, Finland and office in Bangalore, India. StrategyCo.Global’s technology arm is developing an AI-based software for the education and recruitment sector. StrategyCo.Global is a dynamic and rapidly growing EdTech company dedicated to...


  • Bengaluru, India Titan Company Full time

    Job Description:Job Description: Lead Product Management Sonata Unique Job Role Lead Product Management - Sonata Function Marketing Reporting to Brand Head - Sonata Business Corporate Grade Date --- Job Details To manage the end to end product life cycle of the product from identifying potential products based on market research, generating product...


  • Bengaluru, India JoVE Full time

    JoVE ( is a USA-based company producing video solutions with the mission to advance scientific research and education. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders like Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India...

  • Product Marketing A&a

    4 weeks ago


    Bengaluru, India Refyne Full time

    **The Role**: The Business Lead will be responsible for implementing the consumer growth strategy to enable the company to grow, thrive and maintain a healthy financial position in the market specific to the category. The business lead is expected to understand and execute initiatives and tactics to grow accounts and improve funnel conversion. **What...

  • Product Marketing Manager

    26 minutes ago


    Bengaluru, Karnataka, India Swiss Re Full time

    Product Marketing Manager, P&C Solutions Summary of the Job Purpose: As a product marketing manager, you are responsible for making Swiss Re P&C products & solutions "fly-off the shelf." This role is not about doing demos or presenting product features (although these may sometimes occur). Rather, this role is the glue that binds our product strategy to...

  • Product Marketer

    2 weeks ago


    Bengaluru, India DBSync Full time

    YouAre passionate about technology, wake up every morning to experiment, learn and develop new solutions!About UsAt DBSync we provide the opportunity to use technology that creates innovative and next generation data integration products which helps our employees to cultivate their creativity and sense of belonging. DBSync is a leading provider for data...


  • Bengaluru, India Swiss Re Full time

    Product Marketing Manager, P&C Solutions Summary of the Job Purpose:  As a product marketing manager, you are responsible for making Swiss Re P&C products & solutions “fly-off the shelf.”  This role is not about doing demos or presenting product features (although these may sometimes occur). Rather, this role is the glue that binds our product...

  • Product Marketer

    2 weeks ago


    Bengaluru, India DBSync Full time

    YouAre passionate about technology, wake up every morning to experiment, learn and develop new solutions!About UsAt DBSync we provide the opportunity to use technology that creates innovative and next generation data integration products which helps our employees to cultivate their creativity and sense of belonging. DBSync is a leading provider for data...

  • Marketing Executive

    4 weeks ago


    Bengaluru, India Lead Instruments Pvt Ltd Bangalore Full time

    Marketing Executive is required for promoting Biotechnology,life science, medical and research instruments manufactured by us. He should work independently under the supervision of Director-Sales. He should own two wheeler which is required for field work for promoting our instruments in bangalore. He should ready to travel throughout south india. He...

  • Product Lead

    19 hours ago


    Bengaluru, India Analog Devices Full time

    This product lead role is responsible for all phases from concept through production for our initial processor product families, which are focused on industrial applications requiring low-latency, determinism, and real-time control. The role will be responsible for the overall project delivery, including product scope, specifications (PRD/SRD) and execution...

  • Lead Product Manager

    2 weeks ago


    Bengaluru, Karnataka, India Nielsen Full time

    At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big,...

  • Product Marketer

    2 weeks ago


    Bengaluru, India Open Financial Technologies Full time

    About Open:The world needs a superpower that revolutionizes digital banking for small businesses and financial institutions! That’s why we built Open - a digital banking enterprise that builds industry defining banking products for businesses, startups, freelancers, financial institutions and more.We have already built several powerful forces like Open...


  • Bengaluru, India Zycus Full time

    Vice President Product Marketing (MAR03869) Marketing BengaluruAbout UsZycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P...